{
  "id": "BRD-272",
  "slug": "brd-272",
  "title": "The end-business block must be complete, not partly filled",
  "statement": "On a toll-free verification, every end-business detail must be populated rather than a subset of them.",
  "rationale": "A partly filled end-business block is rejected as a whole rather than field by field, and the reviewer cannot tell an omission from a business that has no answer. It arrives from integrations that map whichever fields their own record happens to hold, so the gaps are wherever the source system was thin rather than wherever the business is.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "the end-business block",
  "severity": "HIGH",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Bandwidth"
  ],
  "codes": [
    {
      "provider": "Bandwidth",
      "code": "TFV 1105",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Fill every end-business field before submitting: legal name, address, contact name, phone, email and website. Where a value is genuinely unknown, get it from the customer rather than leaving the field out — a partial submission costs a full review cycle.",
  "example": "company_name, street, city, state, postal_code, country, rep first/last name, phone, email and website — all populated",
  "notes": "Scoped to the toll-free path, where the end-business block is submitted as a unit and rejected as one. The equivalent completeness requirement for a 10DLC brand is spread across BRD-001, BRD-017, BRD-091 and BRD-102, each of which names its own field — so this rule does not repeat them.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-272/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-272.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}