{
  "id": "BRD-274",
  "slug": "brd-274",
  "title": "RCS brand assets have exact dimension, size and format constraints",
  "statement": "An RCS logo must be 224×224 pixels and at most 50 KB, a banner 1440×448 and at most 200 KB, both JPEG or PNG, with at most 50 of each per brand.",
  "rationale": "The assets render inside the verified sender card on a phone, so the constraints are exact rather than advisory and the upload is refused rather than resized. Design teams export at the resolution their brand guidelines specify, which is invariably larger, and the rejection arrives as a numeric code after the artwork has been signed off.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.assets",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR"
  ],
  "codes": [
    {
      "provider": "TCR",
      "code": "546",
      "remediable": true
    },
    {
      "provider": "TCR",
      "code": "547",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Export the logo at exactly 224×224 and the banner at exactly 1440×448, as PNG or JPEG, and compress each under its ceiling — 50 KB for the logo, 200 KB for the banner. Done when every asset matches its exact dimensions and sits under its size limit.",
  "example": "logo: acme-logo-224.png, 224×224, 38 KB · banner: acme-banner-1440.png, 1440×448, 164 KB",
  "pitfalls": [
    "The size ceilings are tight for photographic artwork. A flat logo compresses well under 50 KB; a photograph at the same dimensions will not."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-274/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-274.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}