{
  "id": "BRD-275",
  "slug": "brd-275",
  "title": "Brands that buy, sell or share consumer data are not carried",
  "statement": "A brand whose business is buying, selling or sharing consumer information with third parties must not be registered for A2P messaging.",
  "rationale": "The channel rests on consent running from one consumer to one named sender, and a business whose product is the onward movement of consumer data breaks that link by design — whoever eventually messages the consumer is not who they agreed to hear from. It is refused at the brand rather than at the campaign because no campaign copy can repair a consent chain the business model is built to break.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.vertical + brand fields + website content",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM",
    "CRAWL"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Bandwidth",
    "AWS",
    "Bird",
    "Infobip",
    "Sinch",
    "Plivo",
    "Commio"
  ],
  "codes": [
    {
      "provider": "Bandwidth",
      "code": "7108",
      "remediable": false
    },
    {
      "provider": "Sinch",
      "code": "CR2012",
      "remediable": false
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "A lead-generation or data-broker business cannot be registered for A2P messaging. Where the business also has a first-party relationship — its own customers, its own service — register that entity and that programme separately, with consent collected directly and no onward sharing.",
  "notes": "The catalog is explicit that this is a brand-eligibility verdict rather than a site-content finding: the fix is a different channel, not a different page. Its campaign-content twin is CMP-AFFILIATE, which refuses affiliate marketing on the same reasoning one layer down.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-275/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-275.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}