# BRD-276 — Gambling, betting and lottery brands are not carried

> A brand whose business is gambling, betting, casino, lottery or raffle must not be registered for A2P messaging.

- **Rule ID:** BRD-276
- **Layer:** Brand (`BRAND`)
- **Checks:** `brand.vertical + brand fields + website content`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form; AI judgement over the crawled website or policy page
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** AWS, Bandwidth, Bird, Infobip, Sinch
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/brand/brd-276/

## Why this rule exists

Carriers exclude the whole category rather than policing it message by message, because gambling messaging reaches minors and problem gamblers through exactly the channel that is hardest to age-gate. The trap is that TCR publishes a GAMBLING vertical, so the registration form appears to invite the business it will then refuse.

## How to fix it

A gambling business cannot be registered for A2P messaging. Selecting the GAMBLING vertical does not open the category; it identifies the brand as ineligible. Use email or an app channel for these programmes.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Bandwidth | `704` | no |
| Sinch | `CR2013` | no |

## Notes

Note the vertical trap: TCR has a GAMBLING vertical and choosing it does not confer eligibility. The campaign-content twin is the SHAFT gambling prohibition in `message-shaft.ts`.