{
  "id": "BRD-283",
  "slug": "brd-283",
  "title": "Get-rich-quick, work-from-home and MLM brands are not carried",
  "statement": "A brand whose business is get-rich-quick, work-from-home, multi-level marketing, mystery shopping or risky investment schemes must not be registered for A2P messaging.",
  "rationale": "These categories are defined by what they promise rather than by what they sell, and the promise — income with little work — is the same one used by outright fraud. Carriers cannot separate the two from a text message, so the category goes. Distributors in a legitimate direct-sales company are caught by this and generally do not know the category includes them.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.vertical + brand fields + website content",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Vonage",
    "Sinch",
    "Bird"
  ],
  "codes": [
    {
      "provider": "Sinch",
      "code": "7002",
      "remediable": false
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "These business models cannot be registered for A2P messaging. Where a legitimate product business has been mistaken for one, remove income and earnings claims from the brand description and the site — but if the model itself is recruitment-driven, no rewording makes it eligible.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-283/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-283.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}