# BRD-283 — Get-rich-quick, work-from-home and MLM brands are not carried

> A brand whose business is get-rich-quick, work-from-home, multi-level marketing, mystery shopping or risky investment schemes must not be registered for A2P messaging.

- **Rule ID:** BRD-283
- **Layer:** Brand (`BRAND`)
- **Checks:** `brand.vertical + brand fields + website content`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Vonage, Sinch, Bird
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/brand/brd-283/

## Why this rule exists

These categories are defined by what they promise rather than by what they sell, and the promise — income with little work — is the same one used by outright fraud. Carriers cannot separate the two from a text message, so the category goes. Distributors in a legitimate direct-sales company are caught by this and generally do not know the category includes them.

## How to fix it

These business models cannot be registered for A2P messaging. Where a legitimate product business has been mistaken for one, remove income and earnings claims from the brand description and the site — but if the model itself is recruitment-driven, no rewording makes it eligible.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Sinch | `7002` | no |