{
  "id": "BRD-284",
  "slug": "brd-284",
  "title": "Controlled substance, prescription drug and pyrotechnics brands are not carried",
  "statement": "A brand whose business is controlled substances, prescription drugs, or fireworks and pyrotechnics must not be registered for A2P messaging.",
  "rationale": "Prescription and controlled-substance messaging is excluded because unsolicited drug texts are a recognised harm and the channel cannot verify a prescription; fireworks are excluded on straightforward safety and legality grounds that vary by state. Licensed pharmacies are the case that surprises people, and the boundary is between messaging about a patient's own prescription and promoting the medicine itself.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "brand.vertical + brand fields + website content",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Sinch",
    "Bird"
  ],
  "codes": [
    {
      "provider": "Sinch",
      "code": "7005",
      "remediable": false
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "A brand whose business is controlled substances, prescription medicines or pyrotechnics cannot be registered. A licensed pharmacy or provider messaging its own patients about their own care should describe the programme in exactly those terms, since that is what the carve-out turns on.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/brand/brd-284/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-284.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}