{
  "id": "BRD-285",
  "slug": "brd-285",
  "title": "The brand must not be on the provider's own blocklist",
  "statement": "The brand must not appear on the submitting provider's internal blocklist.",
  "rationale": "Providers keep their own lists of businesses they will not carry, built from their own enforcement history rather than from any published standard — so a brand can satisfy every carrier requirement and still be refused by one provider and accepted by another. The rejection cites the list rather than a reason, which makes it look arbitrary from the outside even when it is not.",
  "layer": "BRAND",
  "layerSlug": "brand",
  "object": "the brand identity against the provider blocklist",
  "severity": "BLOCKING",
  "detectability": [
    "EXTERNAL_DATA"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "Sinch"
  ],
  "codes": [
    {
      "provider": "Sinch",
      "code": "CR2003",
      "remediable": false
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Where a provider refuses a brand on its own blocklist, ask them what triggered it before resubmitting anywhere — a prior enforcement action against a related entity is the usual cause, and it will follow the same details to the next provider. Registering the same business under a different name is a fabricated registration (BRD-286), not a workaround.",
  "notes": "The list is internal to the provider and is not published. What the user has to do is ask: providers will usually say whether the trigger is the business, the EIN, or a person named on the record, and that answer decides whether another provider is worth trying at all.",
  "phase": "approval",
  "automated": false,
  "attestation": {
    "question": "If a provider has refused this brand on its own blocklist, have you asked them what triggered it before submitting anywhere else?",
    "howToCheck": [
      "Ask the provider directly. They will usually say whether the trigger is the business, the EIN, or a person named on the record.",
      "That answer decides whether another provider is worth trying at all — a prior enforcement action against a related entity follows the same details.",
      "Re-registering the same business under a different name is a fabricated registration, not a workaround."
    ],
    "failureLooksLike": "The rejection cites the list rather than a reason, so it looks arbitrary. The same details are submitted to a second provider and refused for the same invisible history."
  },
  "url": "https://ekas.io/rules/10dlc/brand/brd-285/",
  "markdown": "https://ekas.io/rules/10dlc/brand/brd-285.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}