{
  "id": "CMP-023",
  "slug": "cmp-023",
  "title": "Declared embedded links must come with a sample URL",
  "statement": "A campaign declaring embedded links must supply the example link, at most 255 characters and at most fifteen entries.",
  "rationale": "The declared link sample is what a reviewer screens for a shortener, a mismatched domain, or a destination that has nothing to do with the brand — so declaring that your messages carry links and then supplying none leaves the most-screened element of the campaign unreviewable. It fails on resubmission more often than first submission, because the attribute is flipped to true after a rejection and the sample field is not filled in with it.",
  "layer": "CAMPAIGN",
  "layerSlug": "campaign",
  "object": "campaign.embedded_link_sample",
  "severity": "HIGH",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Vonage"
  ],
  "codes": [
    {
      "provider": "TCR",
      "code": "501",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Paste a real link your messages will contain into the URL sample field — the live destination, on your own domain, not a placeholder or a shortener. Done when every distinct link domain your campaign sends appears in the list.",
  "example": "embeddedLink: true · embeddedLinkSample: https://acmecoffee.com/sale",
  "notes": "One field, two provider names: TCR takes a single embeddedLinkSample, Vonage takes a URL Samples list of up to fifteen (catalog CMP-171). The obligation is the same in both, so it is one rule reading one input rather than two rules differing only in arity.",
  "catalogIds": [
    "CMP-171"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/campaign/cmp-023/",
  "markdown": "https://ekas.io/rules/10dlc/campaign/cmp-023.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}