{
  "id": "CMP-038",
  "slug": "cmp-038",
  "title": "Campaign fields must reference one company, not several",
  "statement": "No campaign field may reference a second company, subsidiary, franchise or client brand alongside the registered one.",
  "rationale": "One campaign carries one brand's traffic, and a reviewer reading two company names cannot tell which one holds the consent or which one a complaint would be attributed to. Groups run into this honestly — the parent is the legal entity, the trading name is on the website, and a third name is on the app — so the description names all three in an effort to be complete and reads as pooled traffic.",
  "layer": "CAMPAIGN",
  "layerSlug": "campaign",
  "object": "campaign.description + campaign.message_flow + campaign.sample[]",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "AWS",
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30926",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Pick the entity whose consent record backs this traffic and write every field in that name alone, registering a separate campaign for each other entity. Where the programme genuinely spans franchisees, AGENTS_FRANCHISES is the use case that lets sub-entities be disclosed rather than concealed.",
  "example": "Every field names Acme Coffee — not \"Acme Coffee, part of the Northstar group, on behalf of Acme Roasting Co\".",
  "pitfalls": [
    "The legal suffix and the trading name are one company: \"Acme Coffee Co, LLC\" and \"Acme Coffee\" are not two brands, and neither is a location suffix."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/campaign/cmp-038/",
  "markdown": "https://ekas.io/rules/10dlc/campaign/cmp-038.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}