{
  "id": "CMP-052",
  "slug": "cmp-052",
  "title": "A website that is not live yet must be declared as such",
  "statement": "Where the brand website is not yet published, the description must say so explicitly.",
  "rationale": "A reviewer who opens the submitted website and finds a parked domain or a 404 reads it as a brand that does not exist, which is the single fastest route to refusal. Saying \"the site launches in March; the opt-in form is at this staging URL with a screenshot attached\" turns the same facts into a documented pre-launch registration, and pre-launch registrations are routinely approved.",
  "layer": "CAMPAIGN",
  "layerSlug": "campaign",
  "object": "campaign.description + brand.website",
  "severity": "HIGH",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Twilio",
    "AWS"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30891",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "State in the description that the site is not yet live, give the launch timing, and point at the evidence standing in for it. Done when a reviewer who finds nothing at the domain has already been told why.",
  "example": "Acme Coffee launches acmecoffee.com in March 2026. Until then the checkout opt-in runs on the staging site, screenshot attached: https://cdn.acmecoffee.com/compliance/optin.png",
  "catalogIds": [
    "CON-014",
    "WEB-149"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/campaign/cmp-052/",
  "markdown": "https://ekas.io/rules/10dlc/campaign/cmp-052.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}