{
  "id": "CMP-053",
  "slug": "cmp-053",
  "title": "A site a US reviewer cannot reach must be declared as such",
  "statement": "Where the website is geo-restricted so a US reviewer cannot open it, the description must disclose that and attach a screenshot.",
  "rationale": "A reviewer blocked at the door sees the same thing as a reviewer looking at a dead domain, and treats it the same way. The businesses this hits are the ones doing something reasonable — a regional retailer that serves one country and blocks the rest — so the rejection arrives for a deliberate business decision that nobody thought to mention.",
  "layer": "CAMPAIGN",
  "layerSlug": "campaign",
  "object": "campaign.description + brand.website",
  "severity": "MEDIUM",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30891",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Say in the description which regions the site serves and that US traffic is blocked, and attach a screenshot of the opt-in page taken from inside the served region. Done when the reviewer has an image of what they cannot load.",
  "example": "The Acme Coffee storefront serves Canada only and blocks US traffic; the checkout opt-in is captured here: https://cdn.acmecoffee.com/compliance/optin-ca.png",
  "catalogIds": [
    "CON-015"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/campaign/cmp-053/",
  "markdown": "https://ekas.io/rules/10dlc/campaign/cmp-053.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}