# CMP-053 — A site a US reviewer cannot reach must be declared as such

> Where the website is geo-restricted so a US reviewer cannot open it, the description must disclose that and attach a screenshot.

- **Rule ID:** CMP-053
- **Layer:** Campaign (`CAMPAIGN`)
- **Checks:** `campaign.description + brand.website`
- **Severity:** MEDIUM — Usually survives review, but lowers your trust score or invites manual review.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** Twilio
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/campaign/cmp-053/

## Why this rule exists

A reviewer blocked at the door sees the same thing as a reviewer looking at a dead domain, and treats it the same way. The businesses this hits are the ones doing something reasonable — a regional retailer that serves one country and blocks the rest — so the rejection arrives for a deliberate business decision that nobody thought to mention.

## How to fix it

Say in the description which regions the site serves and that US traffic is blocked, and attach a screenshot of the opt-in page taken from inside the served region. Done when the reviewer has an image of what they cannot load.

## Example of a compliant value

```text
The Acme Coffee storefront serves Canada only and blocks US traffic; the checkout opt-in is captured here: https://cdn.acmecoffee.com/compliance/optin-ca.png
```

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio | `30891` | yes |