{
  "id": "CMP-058",
  "slug": "cmp-058",
  "title": "Some programmes are better served by another channel",
  "statement": "A campaign whose traffic does not need 10DLC should be told that toll-free or another channel fits it better.",
  "rationale": "10DLC carries per-campaign vetting, registration fees and throughput tiers that a low-volume one-way notification programme gains nothing from, and a business that registers anyway pays for review cycles it did not need. This is advice rather than a defect, and it is worth giving early: the cost of hearing it after three rejections is much higher than the cost of hearing it now.",
  "layer": "CAMPAIGN",
  "layerSlug": "campaign",
  "object": "campaign.description + campaign.usecase",
  "severity": "LOW",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Weigh toll-free verification against 10DLC for a low-volume, one-way, non-marketing programme — it is a single verification rather than a per-campaign one. Done when the channel is a decision you made rather than a default.",
  "example": "A clinic sending a few hundred appointment reminders a month is usually better served by a verified toll-free number than by a registered 10DLC campaign.",
  "pitfalls": [
    "Toll-free is not an escape from a content rejection: the same prohibited categories are refused there, so a campaign turned down for its content will be turned down again."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/campaign/cmp-058/",
  "markdown": "https://ekas.io/rules/10dlc/campaign/cmp-058.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}