# CMP-058 — Some programmes are better served by another channel

> A campaign whose traffic does not need 10DLC should be told that toll-free or another channel fits it better.

- **Rule ID:** CMP-058
- **Layer:** Campaign (`CAMPAIGN`)
- **Checks:** `campaign.description + campaign.usecase`
- **Severity:** LOW — Best practice. Worth fixing, rarely fatal on its own.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** AWS
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/campaign/cmp-058/

## Why this rule exists

10DLC carries per-campaign vetting, registration fees and throughput tiers that a low-volume one-way notification programme gains nothing from, and a business that registers anyway pays for review cycles it did not need. This is advice rather than a defect, and it is worth giving early: the cost of hearing it after three rejections is much higher than the cost of hearing it now.

## How to fix it

Weigh toll-free verification against 10DLC for a low-volume, one-way, non-marketing programme — it is a single verification rather than a per-campaign one. Done when the channel is a decision you made rather than a default.

## Example of a compliant value

```text
A clinic sending a few hundred appointment reminders a month is usually better served by a verified toll-free number than by a registered 10DLC campaign.
```

## Common mistakes

- Toll-free is not an escape from a content rejection: the same prohibited categories are refused there, so a campaign turned down for its content will be turned down again.