{
  "id": "CMP-075",
  "slug": "cmp-075",
  "title": "Message flow must state how to get help",
  "statement": "The message-flow / CTA field must state how the consumer gets help.",
  "rationale": "The HELP route is part of the disclosure the consumer sees at opt-in, so it belongs in the record of what they were shown. It also lets a reviewer confirm that the flow, the configured help keywords, and the HELP auto-reply all describe the same programme — three fields that drift apart easily because three different people fill them in.",
  "layer": "CAMPAIGN",
  "layerSlug": "campaign",
  "object": "campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth",
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Include the HELP instruction inside the quoted disclosure, and name where HELP lands. Done when the flow names the same keyword you configured on the campaign. Put it in campaign.message_flow itself — this field is graded on its own text, not on what a reviewer would find by opening your site.",
  "example": "The disclosure beside the box reads \"Reply HELP for help\"; HELP is answered by our support desk at support@acmecoffee.com.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/campaign/cmp-075/",
  "markdown": "https://ekas.io/rules/10dlc/campaign/cmp-075.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}