# CMP-075 — Message flow must state how to get help

> The message-flow / CTA field must state how the consumer gets help.

- **Rule ID:** CMP-075
- **Layer:** Campaign (`CAMPAIGN`)
- **Checks:** `campaign.message_flow`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** TCR, Twilio, Bandwidth, AWS
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/campaign/cmp-075/

## Why this rule exists

The HELP route is part of the disclosure the consumer sees at opt-in, so it belongs in the record of what they were shown. It also lets a reviewer confirm that the flow, the configured help keywords, and the HELP auto-reply all describe the same programme — three fields that drift apart easily because three different people fill them in.

## How to fix it

Include the HELP instruction inside the quoted disclosure, and name where HELP lands. Done when the flow names the same keyword you configured on the campaign. Put it in campaign.message_flow itself — this field is graded on its own text, not on what a reviewer would find by opening your site.

## Example of a compliant value

```text
The disclosure beside the box reads "Reply HELP for help"; HELP is answered by our support desk at support@acmecoffee.com.
```