# CMP-077 — Message flow must carry the terms

> The message-flow / CTA field must state the programme terms, either in full or as a link.

- **Rule ID:** CMP-077
- **Layer:** Campaign (`CAMPAIGN`)
- **Checks:** `campaign.message_flow`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** Bandwidth, Telnyx, TCR
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/campaign/cmp-077/

## Why this rule exists

The terms are what the consumer is agreeing to, so a flow that describes an agreement without saying where its content lives records a consent to something unstated. Reviewers treat the flow as the record of what was shown, and a missing terms reference reads as terms that were never presented — which is also usually what happened, because the link sits in the page footer rather than beside the box.

## How to fix it

Put the terms URL inside the disclosure you reproduce in the flow, or write the terms out in full there. Done when the flow text itself contains either the wording or a link a reviewer can open. Put it in campaign.message_flow itself — this field is graded on its own text, not on what a reviewer would find by opening your site.

## Example of a compliant value

```text
The disclosure beside the box links the programme terms at https://acmecoffee.com/sms-terms.
```