{
  "id": "CMP-100",
  "slug": "cmp-100",
  "title": "The declared opt-in methods must match the flow described",
  "statement": "The opt-in methods ticked on the form must be the ones the message flow describes, in both directions.",
  "rationale": "The structured list is what routes the submission to the right evidence checks, and the narrative is what a human reads; when they disagree the campaign is graded against a rule set that does not fit it. A flow describing a QR poster with only \"web form\" ticked will be checked for a web opt-in page that does not exist, and the rejection names the missing page rather than the missing tick.",
  "layer": "CAMPAIGN",
  "layerSlug": "campaign",
  "object": "campaign.opt_in_methods[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Twilio",
    "Telnyx"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30909",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Tick exactly the methods your flow describes — MOBILE_QR_CODE for a scanned code, PAPER_FORM for a signed sheet, and so on — and delete any tick with no paragraph behind it. Done when each ticked method has a paragraph and each paragraph has a tick.",
  "example": "The flow describes a poster QR and a checkout box → opt-in methods MOBILE_QR_CODE and WEB_FORM, and nothing else.",
  "pitfalls": [
    "Fixing the mismatch by deleting the paragraph rather than ticking the box hides a collection surface you are still using, which is the more serious of the two failures."
  ],
  "notes": "One rule for two catalog rows: CMP-100 requires MOBILE_QR_CODE to be declared for a QR flow and CMP-106 requires PAPER_FORM for a paper one, which is a single enum-versus-narrative consistency check with the value changing. Deliberately not tagged to those two consent methods — the mismatch is worth catching whichever method is involved, and tagging it would exclude precisely the registrations whose ticks are wrong.",
  "catalogIds": [
    "CMP-106"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/campaign/cmp-100/",
  "markdown": "https://ekas.io/rules/10dlc/campaign/cmp-100.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}