# CMP-129 — Evidence must come from one company, not several

> A campaign's opt-in evidence must all come from the registered brand, not from subsidiaries, franchises or client brands.

- **Rule ID:** CMP-129
- **Layer:** Campaign (`CAMPAIGN`)
- **Checks:** `opt-in evidence across the bundle`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Supply evidence only you hold
- **Required by:** Twilio
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/campaign/cmp-129/

## Why this rule exists

A bundle showing three businesses tells a reviewer that consent was pooled across them, and pooled consent is not transferable to whichever entity happens to be sending. Agencies and franchisors hit this honestly by attaching the best examples they have rather than the ones belonging to the registrant, and the submission is refused for a reason that reads as pedantic until you notice it is the whole question.

## How to fix it

Attach only artifacts captured from this brand's own consent surfaces, and register a separate campaign for each other entity. Where the programme genuinely spans franchisees, the AGENTS_FRANCHISES use case is the route that lets sub-entities be disclosed rather than hidden.

## Example of a compliant value

```text
Every screenshot shows acmecoffee.com — not one from acmecoffee.com and one from a sister brand that happens to run the same form.
```

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio | `30926` | yes |