{
  "id": "CMP-AFFILIATE",
  "slug": "cmp-affiliate",
  "title": "Affiliate marketing campaigns are refused",
  "statement": "A campaign declaring affiliate marketing — sharing opt-ins with, or promoting, third parties — is rejected.",
  "rationale": "Affiliate marketing means messaging people whose consent someone else collected, which is the transfer of consent the entire framework prohibits. Declaring it is a self-reported disqualification, and no use case or disclosure makes it registrable.",
  "layer": "CAMPAIGN",
  "layerSlug": "campaign",
  "object": "campaign.affiliate_marketing",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "TCR",
    "Twilio",
    "T-Mobile",
    "CTIA"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Affiliate and lead-generation messaging cannot be registered. Consent is non-transferable: only the business that collected it may message the consumer.",
  "catalogIds": [
    "CON-016"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/campaign/cmp-affiliate/",
  "markdown": "https://ekas.io/rules/10dlc/campaign/cmp-affiliate.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}