{
  "id": "CMP-PLACEHOLDER",
  "slug": "cmp-placeholder",
  "title": "Registration fields must not contain placeholder text",
  "statement": "No registration field may contain lorem-ipsum, obvious placeholder text, or unreplaced template tokens.",
  "rationale": "Placeholder text and unreplaced template tokens tell a reviewer the registration was never finished, and they correlate with campaigns that later send something entirely different. An unreplaced \"[Your Business]\" is worse than a blank field because it looks deliberate.",
  "layer": "CAMPAIGN",
  "layerSlug": "campaign",
  "object": "campaign.* (all text fields)",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Twilio",
    "TCR",
    "AWS",
    "Bandwidth"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30893",
      "remediable": true,
      "generation": "gen1"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Replace placeholder text with the real content the campaign will use.",
  "example": "Acme Coffee: your order #4471 is ready for pickup. Reply STOP to opt out, HELP for help.",
  "catalogIds": [
    "MSG-022"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/campaign/cmp-placeholder/",
  "markdown": "https://ekas.io/rules/10dlc/campaign/cmp-placeholder.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}