{
  "id": "CON-033",
  "slug": "con-033",
  "title": "Opt-in evidence must be the live surface, not a mockup of it",
  "statement": "The artifact must depict the brand's own working opt-in surface — not stock imagery, a design template, or a mockup of a page that does not exist yet.",
  "rationale": "A designed mockup shows what the brand intends to build, and reviewers approve against what exists. When the campaign starts sending, the real page is whatever was actually shipped, and nobody has ever checked it. Honest brands produce these because the compliance step lands before the launch, which is why the fix is usually a date rather than a design change.",
  "layer": "CONSENT_FLOW",
  "layerSlug": "consent-flow",
  "object": "opt-in screenshot vs live page",
  "severity": "HIGH",
  "detectability": [
    "VISION"
  ],
  "failureClass": "TERMINAL_EVIDENCE",
  "authorities": [
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30909",
      "remediable": true,
      "generation": "gen1"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Capture the page as it renders in a browser today, at the URL you submitted, with your own copy and product names in it. If the surface is genuinely not live yet, say so in the campaign description and register once it is — a mockup submitted without that statement reads as an attempt to pass off a plan as a page.",
  "pitfalls": [
    "A Figma frame and a browser screenshot look similar at a glance; a reviewer spots the missing browser chrome, placeholder copy, and lorem-ipsum product names immediately."
  ],
  "notes": "Marked [INFERRED] in the research: derived from AWS's placeholder-text ban on samples rather than published in these words. Cite the underlying obligation — evidence must depict the live consent surface — if a user pushes back on the rule as stated.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/consent-flow/con-033/",
  "markdown": "https://ekas.io/rules/10dlc/consent-flow/con-033.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}