{
  "id": "CON-034",
  "slug": "con-034",
  "title": "The business name on the artifact must match the registered brand",
  "statement": "The business name visible on the consent artifact must match the registered brand legal name or DBA.",
  "rationale": "An artifact showing a different business is the clearest possible evidence that the consent was collected by someone other than the registrant, which is the consent-transfer problem the framework exists to prevent. It also catches the honest version — a screenshot borrowed from a sister brand because it looked similar enough.",
  "layer": "CONSENT_FLOW",
  "layerSlug": "consent-flow",
  "object": "consent artifact + brand.company_name",
  "severity": "BLOCKING",
  "detectability": [
    "VISION"
  ],
  "failureClass": "TERMINAL_EVIDENCE",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Supply an artifact from the registered brand's own consent surface. If the site trades under a different name, register that name as the DBA so the two match.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/consent-flow/con-034/",
  "markdown": "https://ekas.io/rules/10dlc/consent-flow/con-034.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}