# CON-074 — The "not a condition of purchase" claim must be true in practice

> Where the disclosure says consent is not a condition of purchase, the form or checkout must actually complete with the SMS box unticked.

- **Rule ID:** CON-074
- **Layer:** Consent flow (`CONSENT_FLOW`)
- **Checks:** `consent surface behaviour`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** FCC, TCR, Twilio, AWS
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/consent-flow/con-074/

## Why this rule exists

Ranked #7 most-missed. The sentence is necessary but not sufficient: reviewers test the behaviour, and a form that validates the consent box as required contradicts its own disclosure. Passing the wording check while failing the behaviour is the classic false green.

## How to fix it

Remove required-field validation from the consent control and submit the form with it unticked to confirm it completes. Fix the form, not the sentence.