# CON-113 — The disclosure must read as a disclosure, not as more marketing copy

> The consent disclosure must be clear and conspicuous, and set apart from the advertising copy and any other disclosures around it.

- **Rule ID:** CON-113
- **Layer:** Consent flow (`CONSENT_FLOW`)
- **Checks:** `rendered disclosure`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** FCC, CTIA, T-Mobile, Bandwidth
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/consent-flow/con-113/

## Why this rule exists

This is the legal standard the specific placement rules exist to serve, and it catches the cases they miss: a disclosure that is present, visible, adjacent, and still lost inside a paragraph of promotional text. A consumer skimming an offer does not parse a sentence about message rates buried in the middle of it, so the words were technically supplied and functionally absent.

## How to fix it

Give the disclosure its own block: its own lines, separated from the promotional copy and from any other agreement text on the page. Done when a reader can point to where the marketing stops and the terms begin.

## Example of a compliant value

```text
Get 20% off your first order when you join Acme Coffee Rewards.

☐ Text me Acme Coffee offers. Msg frequency varies. Msg & data rates may apply. Reply STOP to unsubscribe, HELP for help.
```

## Common mistakes

- Merging the SMS disclosure into the same paragraph as the email and cookie notices makes all three unreadable, and reviewers treat the SMS one as the casualty.

## Notes

The standard itself rather than one of its mechanical proxies, so it is deliberately the last resort: where CON-107, CON-109 and CON-110 all pass and the disclosure is still not conspicuous, this is the rule that says so.