{
  "id": "CON-123",
  "slug": "con-123",
  "title": "Every entity allowed to send must be named in the consent",
  "statement": "The consent language must name each business that will send under it, not only the one the consumer is transacting with.",
  "rationale": "AT&T requires consent to explicitly name the entities authorised to send, because the consumer's expectation is set by the name they read. A franchise group, a dealer network or a parent with several trading brands routinely collects once and sends from all of them, and every message from a name the consumer never saw reads to them as a leak of their number.",
  "layer": "CONSENT_FLOW",
  "layerSlug": "consent-flow",
  "object": "consent disclosure text",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "AT&T",
    "T-Mobile"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30506",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "List each sending entity by name in the consent sentence, or narrow the programme so only the named brand sends. Where the list is long, name the group and link a page that enumerates the members — the page must be reachable before the consumer agrees. Done when every number that will appear as a sender traces to a name in the disclosure.",
  "example": "By checking this box you agree to receive recurring automated marketing texts from Acme Coffee and from your local Acme Coffee franchise location.",
  "pitfalls": [
    "Naming a parent company the consumer has never heard of instead of the trading name they recognise satisfies the letter and defeats the purpose — name both."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/consent-flow/con-123/",
  "markdown": "https://ekas.io/rules/10dlc/consent-flow/con-123.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}