{
  "id": "CON-DISC-BRAND",
  "slug": "con-disc-brand",
  "title": "Consent disclosure must identify the sending brand by name",
  "statement": "The disclosure at the point of consent must name the business that will send the messages.",
  "rationale": "Consent runs to a specific sender, not to messaging in general — that is what makes it non-transferable. A consumer who agreed to hear from \"us\" on a page they no longer remember cannot meaningfully have consented to the brand that later appears in their inbox, which is precisely the complaint pattern carriers built 10DLC to suppress.",
  "layer": "CONSENT_FLOW",
  "layerSlug": "consent-flow",
  "object": "consent disclosure text",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL",
    "VISION"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "CTIA",
    "TCR",
    "Twilio",
    "T-Mobile"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Put the registered brand name inside the consent sentence itself, not just in the page header or logo. Use the same name you registered — if you registered \"Acme Coffee Co, LLC\" with DBA \"Acme Coffee\", either is fine, but a third marketing alias is not.",
  "example": "By checking this box, you agree to receive recurring automated marketing text messages from Acme Coffee at the number provided. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for help. See our Terms of Service and Privacy Policy.",
  "catalogIds": [
    "CON-081"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-brand/",
  "markdown": "https://ekas.io/rules/10dlc/consent-flow/con-disc-brand.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}