{
  "id": "CON-DISC-HELP",
  "slug": "con-disc-help",
  "title": "Consent disclosure must explain how to get help",
  "statement": "The disclosure must tell the consumer they can reply HELP for assistance.",
  "rationale": "HELP is the industry-standard way a confused recipient finds out who is texting them and how to reach a human. Without it, a consumer who does not recognise your sender ID has no route other than reporting the message as spam.",
  "layer": "CONSENT_FLOW",
  "layerSlug": "consent-flow",
  "object": "consent disclosure text",
  "severity": "HIGH",
  "detectability": [
    "CRAWL",
    "VISION"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "CTIA",
    "TCR",
    "Twilio"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add \"Reply HELP for help.\" to the consent disclosure, and make sure your HELP auto-reply actually names your brand and gives a real support contact.",
  "example": "Reply STOP to unsubscribe, HELP for help.",
  "catalogIds": [
    "CON-087"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-help/",
  "markdown": "https://ekas.io/rules/10dlc/consent-flow/con-disc-help.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}