# CON-DISC-HELP — Consent disclosure must explain how to get help

> The disclosure must tell the consumer they can reply HELP for assistance.

- **Rule ID:** CON-DISC-HELP
- **Layer:** Consent flow (`CONSENT_FLOW`)
- **Checks:** `consent disclosure text`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page; AI vision over a consent artifact (screenshot, scan, MMS media)
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** CTIA, TCR, Twilio
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/consent-flow/con-disc-help/

## Why this rule exists

HELP is the industry-standard way a confused recipient finds out who is texting them and how to reach a human. Without it, a consumer who does not recognise your sender ID has no route other than reporting the message as spam.

## How to fix it

Add "Reply HELP for help." to the consent disclosure, and make sure your HELP auto-reply actually names your brand and gives a real support contact.

## Example of a compliant value

```text
Reply STOP to unsubscribe, HELP for help.
```