{
  "id": "CON-DISC-STOP",
  "slug": "con-disc-stop",
  "title": "Consent disclosure must explain how to opt out",
  "statement": "The disclosure must tell the consumer they can reply STOP to stop receiving messages.",
  "rationale": "A consumer who does not know how to leave complains to their carrier instead, and carrier complaints are what trigger number blocking and violation fees. Telling them the exit at the moment they enter is both a legal requirement and the cheapest protection you have against a spam report.",
  "layer": "CONSENT_FLOW",
  "layerSlug": "consent-flow",
  "object": "consent disclosure text",
  "severity": "BLOCKING",
  "detectability": [
    "CRAWL",
    "VISION"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "CTIA",
    "TCR",
    "Twilio",
    "FCC",
    "T-Mobile"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add \"Reply STOP to unsubscribe.\" to the consent disclosure. Name the keyword — a general promise that they can unsubscribe any time does not tell them how.",
  "example": "Reply STOP to unsubscribe, HELP for help.",
  "catalogIds": [
    "CON-086"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-stop/",
  "markdown": "https://ekas.io/rules/10dlc/consent-flow/con-disc-stop.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}