{
  "id": "CON-KW-REVOCATION-SET",
  "slug": "con-kw-revocation-set",
  "title": "Declared opt-out keywords should cover the FCC per-se set",
  "statement": "The declared opt-out keywords should include the FCC per-se revocation words: STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, UNSUBSCRIBE.",
  "rationale": "Since the FCC revocation rule took effect, those seven words are per se reasonable ways to revoke consent — a consumer using any of them has legally opted out whether or not your platform recognises the keyword. Declaring the full set is how you make your configuration match the legal reality instead of relying on STOP alone.",
  "layer": "CONSENT_FLOW",
  "layerSlug": "consent-flow",
  "object": "campaign.optout_keywords",
  "severity": "HIGH",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "FCC",
    "CTIA"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Declare all seven per-se keywords, and confirm your sending platform honours each of them. Keywords must be alphanumeric, so use OPTOUT rather than \"OPT OUT\".",
  "example": "STOP, QUIT, END, REVOKE, OPTOUT, CANCEL, UNSUBSCRIBE",
  "notes": "Registration-side twin of the runtime obligation — we verify the declared set, not runtime handling. Absorbs OPS-028, the platform-extended keyword set: OPTOUT is one of the seven required here, and the two remaining extras, HALT and STOPALL, are surfaced on a pass rather than required, because they are one provider's published list rather than the industry baseline and failing every other sender for them would be wrong.",
  "catalogIds": [
    "CMP-186",
    "OPS-028"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/consent-flow/con-kw-revocation-set/",
  "markdown": "https://ekas.io/rules/10dlc/consent-flow/con-kw-revocation-set.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}