{
  "id": "CON-OPTOUT-CONFIRM",
  "slug": "con-optout-confirm",
  "title": "Opt-out confirmation must acknowledge and must not promote",
  "statement": "The opt-out confirmation must confirm no further messages will be sent, name the brand, and contain no promotional content.",
  "rationale": "The confirmation is the last message you are permitted to send, and using it to pitch a discount is treated as continuing to market to someone who just revoked consent. It is a Severity-0 style finding precisely because it happens after the consumer said stop.",
  "layer": "CONSENT_FLOW",
  "layerSlug": "consent-flow",
  "object": "campaign.optout_message",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "FCC",
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Reduce the confirmation to an acknowledgement: brand, confirmation that messages have stopped, and optionally how to get help. Remove any offer, discount, survey, or \"are you sure\" retention prompt.",
  "example": "Acme Coffee: you have been unsubscribed and will receive no further messages. Reply HELP for help.",
  "pitfalls": [
    "\"Sorry to see you go — here's 10% off if you stay\" is a marketing message sent after revocation."
  ],
  "catalogIds": [
    "CMP-189",
    "MSG-084"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/consent-flow/con-optout-confirm/",
  "markdown": "https://ekas.io/rules/10dlc/consent-flow/con-optout-confirm.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}