# CON-OPTOUT-CONFIRM — Opt-out confirmation must acknowledge and must not promote

> The opt-out confirmation must confirm no further messages will be sent, name the brand, and contain no promotional content.

- **Rule ID:** CON-OPTOUT-CONFIRM
- **Layer:** Consent flow (`CONSENT_FLOW`)
- **Checks:** `campaign.optout_message`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** CTIA, FCC, TCR
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/consent-flow/con-optout-confirm/

## Why this rule exists

The confirmation is the last message you are permitted to send, and using it to pitch a discount is treated as continuing to market to someone who just revoked consent. It is a Severity-0 style finding precisely because it happens after the consumer said stop.

## How to fix it

Reduce the confirmation to an acknowledgement: brand, confirmation that messages have stopped, and optionally how to get help. Remove any offer, discount, survey, or "are you sure" retention prompt.

## Example of a compliant value

```text
Acme Coffee: you have been unsubscribed and will receive no further messages. Reply HELP for help.
```

## Common mistakes

- "Sorry to see you go — here's 10% off if you stay" is a marketing message sent after revocation.