{
  "id": "XBC-011",
  "slug": "xbc-011",
  "title": "Opt-in description must carry the registered brand name",
  "statement": "The CTA / message-flow field must name the brand, matching the registered Brand or DBA.",
  "rationale": "The reviewer reads the message flow to confirm the consent a consumer gave was consent to hear from THIS brand. A flow describing an anonymous opt-in cannot establish that, and it is also the exact pattern a reseller registering someone else’s traffic would produce.",
  "layer": "CROSS",
  "layerSlug": "cross",
  "object": "brand.display_name + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Bandwidth",
    "Telnyx",
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Name the brand explicitly in the opt-in description, and quote the consent wording the consumer agrees to — that wording should name the brand too.",
  "example": "Customers opt in at acmecoffee.com/signup by ticking an unchecked box agreeing to receive recurring automated marketing texts from Acme Coffee.",
  "catalogIds": [
    "CMP-070"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/cross/xbc-011/",
  "markdown": "https://ekas.io/rules/10dlc/cross/xbc-011.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}