{
  "id": "XBC-014",
  "slug": "xbc-014",
  "title": "The description must name the registered business",
  "statement": "The campaign description must name the registered legal name or the registered DBA.",
  "rationale": "The description is where a reviewer decides which business they are vetting, and one that never names the registrant leaves them matching a programme against a brand record on trust. It is the same defect as a wrong name and reads worse: a description naming nobody offers nothing to reconcile, so there is no way to establish that this campaign belongs to this brand at all.",
  "layer": "CROSS",
  "layerSlug": "cross",
  "object": "brand.company_name + campaign.description",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "Bandwidth",
    "Infobip",
    "AWS",
    "Sinch",
    "Plivo"
  ],
  "codes": [
    {
      "provider": "Bandwidth",
      "code": "2006",
      "remediable": true
    },
    {
      "provider": "Infobip",
      "code": "603",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Open the description with the registered name — the one on the brand record, not a product or campaign nickname — and keep it there. Done when the first sentence names the same business the brand record does.",
  "example": "Acme Coffee sends weekly promotional offers to customers who opted in at checkout — not \"We send weekly promotional offers to our customers\".",
  "pitfalls": [
    "A product or programme name is not the registered name: \"Acme Rewards\" does not match a brand registered as Acme Coffee Co, LLC unless Acme Rewards is the registered DBA."
  ],
  "notes": "The catalog grades this DETERMINISTIC + EXTERNAL_DATA because the strict form matches the description against the authoritative registry record. That lookup is not available here, so this rule settles the half that is: whether the description names the business the submission itself declares. A description agreeing with a brand record that is itself wrong is XBC-010 and CMP-037's territory.",
  "catalogIds": [
    "CMP-036"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/cross/xbc-014/",
  "markdown": "https://ekas.io/rules/10dlc/cross/xbc-014.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}