# XBC-014 — The description must name the registered business

> The campaign description must name the registered legal name or the registered DBA.

- **Rule ID:** XBC-014
- **Layer:** Brand ↔ campaign (`CROSS`)
- **Checks:** `brand.company_name + campaign.description`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** Deterministic (settled in code from the submitted values)
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** Bandwidth, Infobip, AWS, Sinch, Plivo
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/cross/xbc-014/

## Why this rule exists

The description is where a reviewer decides which business they are vetting, and one that never names the registrant leaves them matching a programme against a brand record on trust. It is the same defect as a wrong name and reads worse: a description naming nobody offers nothing to reconcile, so there is no way to establish that this campaign belongs to this brand at all.

## How to fix it

Open the description with the registered name — the one on the brand record, not a product or campaign nickname — and keep it there. Done when the first sentence names the same business the brand record does.

## Example of a compliant value

```text
Acme Coffee sends weekly promotional offers to customers who opted in at checkout — not "We send weekly promotional offers to our customers".
```

## Common mistakes

- A product or programme name is not the registered name: "Acme Rewards" does not match a brand registered as Acme Coffee Co, LLC unless Acme Rewards is the registered DBA.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Bandwidth | `2006` | yes |
| Infobip | `603` | yes |

## Notes

The catalog grades this DETERMINISTIC + EXTERNAL_DATA because the strict form matches the description against the authoritative registry record. That lookup is not available here, so this rule settles the half that is: whether the description names the business the submission itself declares. A description agreeing with a brand record that is itself wrong is XBC-010 and CMP-037's territory.