{ "name": "Ekas 10DLC Rule Registry", "description": "Every A2P 10DLC obligation Ekas checks before a brand or campaign is submitted, as structured data. One entry per requirement that can independently cause a rejection.", "url": "https://ekas.io/rules/10dlc/", "updated": "2026-07-25", "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/", "counts": { "total": 915, "approvalGating": 823, "postApproval": 92, "automated": 745, "userVerified": 212, "deterministic": 222, "blocking": 508, "distinctObjects": 531, "distinctAuthorities": 70, "byLayer": { "BRAND": 196, "CAMPAIGN": 94, "CONSENT_FLOW": 101, "MESSAGE_CONTENT": 122, "OPERATIONAL": 139, "POLICY_PAGE": 157, "WEBSITE": 93, "CROSS": 13 }, "bySeverity": { "BLOCKING": 508, "HIGH": 252, "LOW": 27, "MEDIUM": 128 }, "byDetectability": { "DETERMINISTIC": 222, "EXTERNAL_DATA": 81, "AI_FORM": 329, "HUMAN": 44, "UNDETECTABLE_PRE_SUBMISSION": 67, "CRAWL": 180, "VISION": 44 }, "byFailureClass": { "RETRY_FIELD": 341, "TERMINAL_EXTERNAL": 155, "TERMINAL_EVIDENCE": 62, "TERMINAL_POLICY": 139, "TERMINAL_WEBSITE": 116, "HARD_STOP": 87, "TERMINAL_ARTIFACT": 15 }, "byAuthority": { "TCR": 433, "AWS": 207, "Bandwidth": 209, "Twilio": 380, "Telnyx": 95, "Plivo": 21, "HighLevel": 13, "Vonage": 21, "Sinch": 45, "Klaviyo": 15, "Textedly": 1, "T-Mobile": 127, "AT&T": 76, "Infobip": 42, "CTIA": 256, "Quo": 2, "Alive5": 1, "BeeTexting": 1, "FCC": 86, "Virginia SB 1339": 1, "Texas SB 140": 1, "Bird": 32, "SignalWire": 4, "Aegis": 4, "Campaign Verify": 1, "Commio": 2, "TextUs": 3, "Aerialink": 18, "LeadConnector": 2, "optinfix": 1, "Azure ACS": 2, "Ringover": 3, "Zoom (ISV)": 1, "GoHighLevel": 1, "Salesmsg": 1, "Attentive": 1, "Sakari": 4, "SIP.US": 1, "E-SIGN Act": 1, "Ekas (product policy)": 1, "FTC": 18, "HubSpot": 1, "MMA": 6, "state law (FL)": 1, "all MNOs": 4, "state law (ME)": 1, "state law": 4, "state law (FL, OK, MD, WA, OR, CT, NY, NJ, VA)": 1, "state law (UT)": 1, "state law (FL, OK, MD, NJ, OR)": 1, "state law (TN)": 1, "state law (TX, AZ and others)": 1, "state law (TX)": 1, "state law (VA)": 1, "state law (GA, WA and others)": 1, "courts": 1, "Verizon": 2, "all service providers": 1, "mytcrplus": 2, "PossibleNOW": 1, "practice": 6, "researcher recommendation": 1, "CCPA": 19, "Postscript": 2, "MessageDesk": 3, "GDPR": 3, "State law": 1, "MessageIQ": 1, "Zoom": 2, "EZ Texting": 1 } }, "formats": { "everything": "https://ekas.io/rules/10dlc/registry.json", "everythingMarkdown": "https://ekas.io/rules/10dlc/registry.md", "perLayer": "https://ekas.io/rules/10dlc/{layer}.json", "perRule": "https://ekas.io/rules/10dlc/{layer}/{rule-id}.json", "perRuleMarkdown": "https://ekas.io/rules/10dlc/{layer}/{rule-id}.md", "schema": "https://ekas.io/rules/10dlc/schema.json" }, "layers": [ { "id": "BRAND", "slug": "brand", "count": 196, "name": "Brand", "url": "https://ekas.io/rules/10dlc/brand/", "json": "https://ekas.io/rules/10dlc/brand.json", "markdown": "https://ekas.io/rules/10dlc/brand.md" }, { "id": "CAMPAIGN", "slug": "campaign", "count": 94, "name": "Campaign", "url": "https://ekas.io/rules/10dlc/campaign/", "json": "https://ekas.io/rules/10dlc/campaign.json", "markdown": "https://ekas.io/rules/10dlc/campaign.md" }, { "id": "CROSS", "slug": "cross", "count": 13, "name": "Brand ↔ campaign", "url": "https://ekas.io/rules/10dlc/cross/", "json": "https://ekas.io/rules/10dlc/cross.json", "markdown": "https://ekas.io/rules/10dlc/cross.md" }, { "id": "MESSAGE_CONTENT", "slug": "message-content", "count": 122, "name": "Message content", "url": "https://ekas.io/rules/10dlc/message-content/", "json": "https://ekas.io/rules/10dlc/message-content.json", "markdown": "https://ekas.io/rules/10dlc/message-content.md" }, { "id": "CONSENT_FLOW", "slug": "consent-flow", "count": 101, "name": "Consent flow", "url": "https://ekas.io/rules/10dlc/consent-flow/", "json": "https://ekas.io/rules/10dlc/consent-flow.json", "markdown": "https://ekas.io/rules/10dlc/consent-flow.md" }, { "id": "WEBSITE", "slug": "website", "count": 93, "name": "Website", "url": "https://ekas.io/rules/10dlc/website/", "json": "https://ekas.io/rules/10dlc/website.json", "markdown": "https://ekas.io/rules/10dlc/website.md" }, { "id": "POLICY_PAGE", "slug": "policy-page", "count": 157, "name": "Policy pages", "url": "https://ekas.io/rules/10dlc/policy-page/", "json": "https://ekas.io/rules/10dlc/policy-page.json", "markdown": "https://ekas.io/rules/10dlc/policy-page.md" }, { "id": "OPERATIONAL", "slug": "operational", "count": 139, "name": "Operational", "url": "https://ekas.io/rules/10dlc/operational/", "json": "https://ekas.io/rules/10dlc/operational.json", "markdown": "https://ekas.io/rules/10dlc/operational.md" } ], "rules": [ { "id": "BRD-001", "title": "A legal company name is required for every entity but a sole proprietor", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-001/", "json": "https://ekas.io/rules/10dlc/brand/brd-001.json" }, { "id": "BRD-002", "title": "Legal name must match the IRS record for the EIN", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-002/", "json": "https://ekas.io/rules/10dlc/brand/brd-002.json" }, { "id": "BRD-003", "title": "Legal name must carry its exact entity suffix as filed", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-003/", "json": "https://ekas.io/rules/10dlc/brand/brd-003.json" }, { "id": "BRD-006", "title": "Submit every name line above the address on a multi-line IRS record", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-006/", "json": "https://ekas.io/rules/10dlc/brand/brd-006.json" }, { "id": "BRD-007", "title": "TCR takes only the first line of the IRS-registered name", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-007/", "json": "https://ekas.io/rules/10dlc/brand/brd-007.json" }, { "id": "BRD-008", "title": "Legal name must not carry an appended personal name or role", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-008/", "json": "https://ekas.io/rules/10dlc/brand/brd-008.json" }, { "id": "BRD-009", "title": "The legal name field takes the legal name, not the trading name", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-009/", "json": "https://ekas.io/rules/10dlc/brand/brd-009.json" }, { "id": "BRD-010", "title": "Take the legal name from the CP-575 or 147C, never a W-2 or W-9", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-010/", "json": "https://ekas.io/rules/10dlc/brand/brd-010.json" }, { "id": "BRD-011", "title": "A legal business name may back only one brand across the whole registry", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-011/", "json": "https://ekas.io/rules/10dlc/brand/brd-011.json" }, { "id": "BRD-012", "title": "Name fields must read as natural business text", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-012/", "json": "https://ekas.io/rules/10dlc/brand/brd-012.json" }, { "id": "BRD-013", "title": "A brand must be a business, not a person", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-013/", "json": "https://ekas.io/rules/10dlc/brand/brd-013.json" }, { "id": "BRD-014", "title": "An acquired business registers the details it filed taxes under", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-014/", "json": "https://ekas.io/rules/10dlc/brand/brd-014.json" }, { "id": "BRD-015", "title": "A brand covers exactly one sender", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-015/", "json": "https://ekas.io/rules/10dlc/brand/brd-015.json" }, { "id": "BRD-017", "title": "A tax ID is required for every entity but a sole proprietor", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-017/", "json": "https://ekas.io/rules/10dlc/brand/brd-017.json" }, { "id": "BRD-019", "title": "EIN must be nine digits", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-019/", "json": "https://ekas.io/rules/10dlc/brand/brd-019.json" }, { "id": "BRD-020", "title": "Submit the US EIN hyphenated", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-020/", "json": "https://ekas.io/rules/10dlc/brand/brd-020.json" }, { "id": "BRD-021", "title": "An SSN is not a business registration number", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-021/", "json": "https://ekas.io/rules/10dlc/brand/brd-021.json" }, { "id": "BRD-022", "title": "A DUNS number is not a US business registration number", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-022/", "json": "https://ekas.io/rules/10dlc/brand/brd-022.json" }, { "id": "BRD-023", "title": "The identifier type must be one of the supported values", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-023/", "json": "https://ekas.io/rules/10dlc/brand/brd-023.json" }, { "id": "BRD-024", "title": "The identifier value must match the type declared for it", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-024/", "json": "https://ekas.io/rules/10dlc/brand/brd-024.json" }, { "id": "BRD-025", "title": "The issuing country must be declared, and must match the country of registration", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-025/", "json": "https://ekas.io/rules/10dlc/brand/brd-025.json" }, { "id": "BRD-026", "title": "An alternate identifier needs its type alongside it", "layer": "BRAND", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-026/", "json": "https://ekas.io/rules/10dlc/brand/brd-026.json" }, { "id": "BRD-027", "title": "EIN must be old enough to have propagated to IRS records", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-027/", "json": "https://ekas.io/rules/10dlc/brand/brd-027.json" }, { "id": "BRD-028", "title": "A business absent from the verification databases must upload its registration document", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-028/", "json": "https://ekas.io/rules/10dlc/brand/brd-028.json" }, { "id": "BRD-032", "title": "Submit the identifier in the form the issuing country requires", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-032/", "json": "https://ekas.io/rules/10dlc/brand/brd-032.json" }, { "id": "BRD-034", "title": "Validate a non-US identifier against its home register before submitting", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-034/", "json": "https://ekas.io/rules/10dlc/brand/brd-034.json" }, { "id": "BRD-035", "title": "The country of registration must be on the permitted list", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-035/", "json": "https://ekas.io/rules/10dlc/brand/brd-035.json" }, { "id": "BRD-036", "title": "A non-US brand should expect automated identity verification to fail", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-036/", "json": "https://ekas.io/rules/10dlc/brand/brd-036.json" }, { "id": "BRD-037", "title": "Low-Volume Standard is not available to a non-US brand that needs vetting", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-037/", "json": "https://ekas.io/rules/10dlc/brand/brd-037.json" }, { "id": "BRD-038", "title": "Some providers require an external vet for every non-US brand", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-038/", "json": "https://ekas.io/rules/10dlc/brand/brd-038.json" }, { "id": "BRD-039", "title": "The sending-volume tier decides whether the sole-proprietor path is available", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-039/", "json": "https://ekas.io/rules/10dlc/brand/brd-039.json" }, { "id": "BRD-040", "title": "Entity type must be one of the five supported values", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-040/", "json": "https://ekas.io/rules/10dlc/brand/brd-040.json" }, { "id": "BRD-041", "title": "The entity type must match the classification on the tax record", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-041/", "json": "https://ekas.io/rules/10dlc/brand/brd-041.json" }, { "id": "BRD-042", "title": "A non-US organisation registers as private for profit", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-042/", "json": "https://ekas.io/rules/10dlc/brand/brd-042.json" }, { "id": "BRD-043", "title": "The business-type field takes its own enum, not the entity type", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-043/", "json": "https://ekas.io/rules/10dlc/brand/brd-043.json" }, { "id": "BRD-044", "title": "Changing an identity field re-runs verification, and costs the fee again", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-044/", "json": "https://ekas.io/rules/10dlc/brand/brd-044.json" }, { "id": "BRD-045", "title": "PUBLIC_PROFIT means the shares actually trade", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-045/", "json": "https://ekas.io/rules/10dlc/brand/brd-045.json" }, { "id": "BRD-047", "title": "Public companies must supply stock symbol and exchange", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-047/", "json": "https://ekas.io/rules/10dlc/brand/brd-047.json" }, { "id": "BRD-048", "title": "The stock exchange must be a recognised enum value", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-048/", "json": "https://ekas.io/rules/10dlc/brand/brd-048.json" }, { "id": "BRD-049", "title": "Stock fields must be empty for non-public entities", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-049/", "json": "https://ekas.io/rules/10dlc/brand/brd-049.json" }, { "id": "BRD-050", "title": "A stock symbol may back only one brand", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-050/", "json": "https://ekas.io/rules/10dlc/brand/brd-050.json" }, { "id": "BRD-051", "title": "Russell 3000 membership sets the starting carrier class", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-051/", "json": "https://ekas.io/rules/10dlc/brand/brd-051.json" }, { "id": "BRD-053", "title": "Tax-exempt status must be verified against the IRS registers", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-053/", "json": "https://ekas.io/rules/10dlc/brand/brd-053.json" }, { "id": "BRD-055", "title": "Non-profit classification must be consistent across every field", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-055/", "json": "https://ekas.io/rules/10dlc/brand/brd-055.json" }, { "id": "BRD-057", "title": "A charity brand needs an arm's-length accreditation", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-057/", "json": "https://ekas.io/rules/10dlc/brand/brd-057.json" }, { "id": "BRD-058", "title": "Keep the charity evidence bundle together", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-058/", "json": "https://ekas.io/rules/10dlc/brand/brd-058.json" }, { "id": "BRD-059", "title": "A unified fundraising short code needs five years of operating history", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-059/", "json": "https://ekas.io/rules/10dlc/brand/brd-059.json" }, { "id": "BRD-060", "title": "A 501(c)(3) may not run certain use cases", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-060/", "json": "https://ekas.io/rules/10dlc/brand/brd-060.json" }, { "id": "BRD-062", "title": "GOVERNMENT is for US government bodies only", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-062/", "json": "https://ekas.io/rules/10dlc/brand/brd-062.json" }, { "id": "BRD-064", "title": "A government brand must carry the government attribute to get its class", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-064/", "json": "https://ekas.io/rules/10dlc/brand/brd-064.json" }, { "id": "BRD-065", "title": "Sole proprietor must have no EIN", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-065/", "json": "https://ekas.io/rules/10dlc/brand/brd-065.json" }, { "id": "BRD-067", "title": "A business trading under a DBA belongs on the standard tier", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-067/", "json": "https://ekas.io/rules/10dlc/brand/brd-067.json" }, { "id": "BRD-068", "title": "Sole proprietor brand name must be a person, not a company", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-068/", "json": "https://ekas.io/rules/10dlc/brand/brd-068.json" }, { "id": "BRD-070", "title": "The verification number must be a real US or Canadian mobile", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-070/", "json": "https://ekas.io/rules/10dlc/brand/brd-070.json" }, { "id": "BRD-072", "title": "Sole proprietor mobile number has a reuse limit", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-072/", "json": "https://ekas.io/rules/10dlc/brand/brd-072.json" }, { "id": "BRD-075", "title": "The verification text must be answered within 24 hours", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-075/", "json": "https://ekas.io/rules/10dlc/brand/brd-075.json" }, { "id": "BRD-076", "title": "Changing the mobile number re-runs the verification", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-076/", "json": "https://ekas.io/rules/10dlc/brand/brd-076.json" }, { "id": "BRD-081", "title": "A sole-proprietor brand cannot buy its way to more throughput", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-081/", "json": "https://ekas.io/rules/10dlc/brand/brd-081.json" }, { "id": "BRD-082", "title": "RCS brand assets are not available on the sole-proprietor tier", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-082/", "json": "https://ekas.io/rules/10dlc/brand/brd-082.json" }, { "id": "BRD-084", "title": "Sole proprietor is not supported by every provider", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-084/", "json": "https://ekas.io/rules/10dlc/brand/brd-084.json" }, { "id": "BRD-086", "title": "Sole-proprietor throughput is capped, and the CSP enforces it", "layer": "BRAND", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/brand/brd-086/", "json": "https://ekas.io/rules/10dlc/brand/brd-086.json" }, { "id": "BRD-087", "title": "Monthly sole-proprietor traffic reports are due by the 7th", "layer": "BRAND", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/brand/brd-087/", "json": "https://ekas.io/rules/10dlc/brand/brd-087.json" }, { "id": "BRD-090", "title": "A sole-proprietor brand cannot move between providers", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-090/", "json": "https://ekas.io/rules/10dlc/brand/brd-090.json" }, { "id": "BRD-091", "title": "A complete physical business address is required", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-091/", "json": "https://ekas.io/rules/10dlc/brand/brd-091.json" }, { "id": "BRD-092", "title": "US and Canadian addresses use the two-letter state code", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-092/", "json": "https://ekas.io/rules/10dlc/brand/brd-092.json" }, { "id": "BRD-093", "title": "The address must match the registration record component by component", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-093/", "json": "https://ekas.io/rules/10dlc/brand/brd-093.json" }, { "id": "BRD-095", "title": "The address must validate as deliverable", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-095/", "json": "https://ekas.io/rules/10dlc/brand/brd-095.json" }, { "id": "BRD-096", "title": "Brand address must be a physical address, not a PO box", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-096/", "json": "https://ekas.io/rules/10dlc/brand/brd-096.json" }, { "id": "BRD-097", "title": "Include the suite or unit number the registry holds", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-097/", "json": "https://ekas.io/rules/10dlc/brand/brd-097.json" }, { "id": "BRD-098", "title": "Register the company address, not the branch you work from", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-098/", "json": "https://ekas.io/rules/10dlc/brand/brd-098.json" }, { "id": "BRD-099", "title": "The address is checked against spam and scam complaint data", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-099/", "json": "https://ekas.io/rules/10dlc/brand/brd-099.json" }, { "id": "BRD-101", "title": "Express PIN delivery needs a real street address", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-101/", "json": "https://ekas.io/rules/10dlc/brand/brd-101.json" }, { "id": "BRD-102", "title": "A brand support phone number is required", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-102/", "json": "https://ekas.io/rules/10dlc/brand/brd-102.json" }, { "id": "BRD-103", "title": "The support phone must be in E.164", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-103/", "json": "https://ekas.io/rules/10dlc/brand/brd-103.json" }, { "id": "BRD-104", "title": "The support phone must reach the business", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-104/", "json": "https://ekas.io/rules/10dlc/brand/brd-104.json" }, { "id": "BRD-106", "title": "The business phone should be findable in a web search", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-106/", "json": "https://ekas.io/rules/10dlc/brand/brd-106.json" }, { "id": "BRD-107", "title": "The representative's phone number may back only one brand", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-107/", "json": "https://ekas.io/rules/10dlc/brand/brd-107.json" }, { "id": "BRD-108", "title": "The brand support email must be well formed", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-108/", "json": "https://ekas.io/rules/10dlc/brand/brd-108.json" }, { "id": "BRD-109", "title": "Brand contact email must not use a free consumer domain", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-109/", "json": "https://ekas.io/rules/10dlc/brand/brd-109.json" }, { "id": "BRD-111", "title": "The contact email domain must be provably the brand's", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-111/", "json": "https://ekas.io/rules/10dlc/brand/brd-111.json" }, { "id": "BRD-112", "title": "Brand contact email must not be a role or distribution address", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-112/", "json": "https://ekas.io/rules/10dlc/brand/brd-112.json" }, { "id": "BRD-114", "title": "Disposable mailboxes are refused outright", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-114/", "json": "https://ekas.io/rules/10dlc/brand/brd-114.json" }, { "id": "BRD-115", "title": "The email domain must resolve", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-115/", "json": "https://ekas.io/rules/10dlc/brand/brd-115.json" }, { "id": "BRD-117", "title": "A public company must supply a business contact email", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-117/", "json": "https://ekas.io/rules/10dlc/brand/brd-117.json" }, { "id": "BRD-119", "title": "Confirm the mailbox accepts outside mail before triggering 2FA", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-119/", "json": "https://ekas.io/rules/10dlc/brand/brd-119.json" }, { "id": "BRD-120", "title": "Changing a public brand's contact email resets its identity", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-120/", "json": "https://ekas.io/rules/10dlc/brand/brd-120.json" }, { "id": "BRD-121", "title": "The support contact must be the end customer's, not the agency's", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-121/", "json": "https://ekas.io/rules/10dlc/brand/brd-121.json" }, { "id": "BRD-122", "title": "A well-known brand name on a consumer mail domain reads as impersonation", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-122/", "json": "https://ekas.io/rules/10dlc/brand/brd-122.json" }, { "id": "BRD-125", "title": "The website URL must carry an explicit scheme", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-125/", "json": "https://ekas.io/rules/10dlc/brand/brd-125.json" }, { "id": "BRD-126", "title": "The brand website is the root domain, not a page inside it", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-126/", "json": "https://ekas.io/rules/10dlc/brand/brd-126.json" }, { "id": "BRD-132", "title": "The website domain must relate recognisably to the brand name", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-132/", "json": "https://ekas.io/rules/10dlc/brand/brd-132.json" }, { "id": "BRD-135", "title": "A website may back only one brand", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-135/", "json": "https://ekas.io/rules/10dlc/brand/brd-135.json" }, { "id": "BRD-143", "title": "A brand with no website must attach its policy document", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-143/", "json": "https://ekas.io/rules/10dlc/brand/brd-143.json" }, { "id": "BRD-144", "title": "The registered vertical must match the business on the website", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-144/", "json": "https://ekas.io/rules/10dlc/brand/brd-144.json" }, { "id": "BRD-145", "title": "A display name is required, and so is the DBA field", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-145/", "json": "https://ekas.io/rules/10dlc/brand/brd-145.json" }, { "id": "BRD-146", "title": "The DBA must be consistent with the legal name and every other field", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-146/", "json": "https://ekas.io/rules/10dlc/brand/brd-146.json" }, { "id": "BRD-147", "title": "A DBA used publicly must be registered on the brand", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-147/", "json": "https://ekas.io/rules/10dlc/brand/brd-147.json" }, { "id": "BRD-149", "title": "The opt-in evidence must be on the brand's own domain", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-149/", "json": "https://ekas.io/rules/10dlc/brand/brd-149.json" }, { "id": "BRD-150", "title": "The vertical must be one of the 23 registry values", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-150/", "json": "https://ekas.io/rules/10dlc/brand/brd-150.json" }, { "id": "BRD-151", "title": "Vertical must come from the correct provider-specific list", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-151/", "json": "https://ekas.io/rules/10dlc/brand/brd-151.json" }, { "id": "BRD-153", "title": "brandRelationship must be one of the five account tiers", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-153/", "json": "https://ekas.io/rules/10dlc/brand/brd-153.json" }, { "id": "BRD-154", "title": "The account tier cannot be changed more than once a quarter", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-154/", "json": "https://ekas.io/rules/10dlc/brand/brd-154.json" }, { "id": "BRD-155", "title": "Regions of operation come from a five-value enum", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-155/", "json": "https://ekas.io/rules/10dlc/brand/brd-155.json" }, { "id": "BRD-156", "title": "The representative needs an enum job position and their real title", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-156/", "json": "https://ekas.io/rules/10dlc/brand/brd-156.json" }, { "id": "BRD-157", "title": "Say whether you are the business or a reseller registering for it", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-157/", "json": "https://ekas.io/rules/10dlc/brand/brd-157.json" }, { "id": "BRD-158", "title": "Social profiles corroborate a brand that is otherwise thin", "layer": "BRAND", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-158/", "json": "https://ekas.io/rules/10dlc/brand/brd-158.json" }, { "id": "BRD-160", "title": "Register the message sender, not the agency or platform", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-160/", "json": "https://ekas.io/rules/10dlc/brand/brd-160.json" }, { "id": "BRD-163", "title": "Name the ISV on a toll-free verification filed for someone else", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-163/", "json": "https://ekas.io/rules/10dlc/brand/brd-163.json" }, { "id": "BRD-164", "title": "The named contact must be authorised to act for the business", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-164/", "json": "https://ekas.io/rules/10dlc/brand/brd-164.json" }, { "id": "BRD-165", "title": "A toll-free contact needs a full first and last name", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-165/", "json": "https://ekas.io/rules/10dlc/brand/brd-165.json" }, { "id": "BRD-166", "title": "The sender must be identified and authenticated before any message goes out", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-166/", "json": "https://ekas.io/rules/10dlc/brand/brd-166.json" }, { "id": "BRD-168", "title": "Consent must name the seller whose messages are delivered", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-168/", "json": "https://ekas.io/rules/10dlc/brand/brd-168.json" }, { "id": "BRD-169", "title": "Decide whether this brand is the seller or the telemarketer", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-169/", "json": "https://ekas.io/rules/10dlc/brand/brd-169.json" }, { "id": "BRD-170", "title": "An agency arrangement does not shield either party in Virginia", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-170/", "json": "https://ekas.io/rules/10dlc/brand/brd-170.json" }, { "id": "BRD-172", "title": "Document every Texas exemption you rely on", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-172/", "json": "https://ekas.io/rules/10dlc/brand/brd-172.json" }, { "id": "BRD-173", "title": "One brand per tax ID", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-173/", "json": "https://ekas.io/rules/10dlc/brand/brd-173.json" }, { "id": "BRD-174", "title": "Per-EIN brand counts are capped even where several are allowed", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-174/", "json": "https://ekas.io/rules/10dlc/brand/brd-174.json" }, { "id": "BRD-177", "title": "A duplicate on any identity field blocks the submission", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-177/", "json": "https://ekas.io/rules/10dlc/brand/brd-177.json" }, { "id": "BRD-178", "title": "Brand contact details must be unique across brands", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-178/", "json": "https://ekas.io/rules/10dlc/brand/brd-178.json" }, { "id": "BRD-181", "title": "A CSP has a default cap on how many brands it may register", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-181/", "json": "https://ekas.io/rules/10dlc/brand/brd-181.json" }, { "id": "BRD-182", "title": "A brand has a default cap on how many campaigns it may carry", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-182/", "json": "https://ekas.io/rules/10dlc/brand/brd-182.json" }, { "id": "BRD-186", "title": "Some providers lock a verified brand entirely", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-186/", "json": "https://ekas.io/rules/10dlc/brand/brd-186.json" }, { "id": "BRD-189", "title": "A failed brand can be updated by API and not in the console", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-189/", "json": "https://ekas.io/rules/10dlc/brand/brd-189.json" }, { "id": "BRD-191", "title": "The two bundle identifiers must not be transposed", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-191/", "json": "https://ekas.io/rules/10dlc/brand/brd-191.json" }, { "id": "BRD-194", "title": "Subscribe to brand status events instead of polling", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-194/", "json": "https://ekas.io/rules/10dlc/brand/brd-194.json" }, { "id": "BRD-195", "title": "Deactivate every campaign before deleting a brand", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-195/", "json": "https://ekas.io/rules/10dlc/brand/brd-195.json" }, { "id": "BRD-197", "title": "Brand deletion cannot be undone", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-197/", "json": "https://ekas.io/rules/10dlc/brand/brd-197.json" }, { "id": "BRD-199", "title": "Do not move suspended traffic onto a new brand", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-199/", "json": "https://ekas.io/rules/10dlc/brand/brd-199.json" }, { "id": "BRD-200", "title": "A suspension follows the tax ID to the next brand", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-200/", "json": "https://ekas.io/rules/10dlc/brand/brd-200.json" }, { "id": "BRD-203", "title": "The starter brand class is deprecated", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-203/", "json": "https://ekas.io/rules/10dlc/brand/brd-203.json" }, { "id": "BRD-204", "title": "Test against mock brands, not real ones", "layer": "BRAND", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-204/", "json": "https://ekas.io/rules/10dlc/brand/brd-204.json" }, { "id": "BRD-207", "title": "Campaigns cannot be submitted while vetting is in review", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-207/", "json": "https://ekas.io/rules/10dlc/brand/brd-207.json" }, { "id": "BRD-208", "title": "A score below the threshold means fixing the data, not re-vetting", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-208/", "json": "https://ekas.io/rules/10dlc/brand/brd-208.json" }, { "id": "BRD-209", "title": "The score maps to specific throughput terms", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-209/", "json": "https://ekas.io/rules/10dlc/brand/brd-209.json" }, { "id": "BRD-210", "title": "A low trust score blocks or narrows campaign registration", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-210/", "json": "https://ekas.io/rules/10dlc/brand/brd-210.json" }, { "id": "BRD-211", "title": "Some score inputs cannot be fixed by editing the form", "layer": "BRAND", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-211/", "json": "https://ekas.io/rules/10dlc/brand/brd-211.json" }, { "id": "BRD-212", "title": "Vetting is not a remedy for a rejection", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-212/", "json": "https://ekas.io/rules/10dlc/brand/brd-212.json" }, { "id": "BRD-214", "title": "An enhanced vet buys nothing on top of a top standard score", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-214/", "json": "https://ekas.io/rules/10dlc/brand/brd-214.json" }, { "id": "BRD-215", "title": "The vetting provider must support this entity type and country", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-215/", "json": "https://ekas.io/rules/10dlc/brand/brd-215.json" }, { "id": "BRD-216", "title": "An imported vet must match the brand exactly, and carry its token", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-216/", "json": "https://ekas.io/rules/10dlc/brand/brd-216.json" }, { "id": "BRD-217", "title": "Some vet classes cannot be imported at all", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-217/", "json": "https://ekas.io/rules/10dlc/brand/brd-217.json" }, { "id": "BRD-218", "title": "Import the same token into every instance of the same brand", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-218/", "json": "https://ekas.io/rules/10dlc/brand/brd-218.json" }, { "id": "BRD-221", "title": "Respect the cooldown before re-ordering a vet", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-221/", "json": "https://ekas.io/rules/10dlc/brand/brd-221.json" }, { "id": "BRD-222", "title": "Editing the brand expires a completed vet", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-222/", "json": "https://ekas.io/rules/10dlc/brand/brd-222.json" }, { "id": "BRD-223", "title": "Website and contact email must be in place before an identity-plus vet", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-223/", "json": "https://ekas.io/rules/10dlc/brand/brd-223.json" }, { "id": "BRD-224", "title": "Public companies must clear Authentication+ before campaigns", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-224/", "json": "https://ekas.io/rules/10dlc/brand/brd-224.json" }, { "id": "BRD-225", "title": "Authentication+ must now be ordered explicitly", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-225/", "json": "https://ekas.io/rules/10dlc/brand/brd-225.json" }, { "id": "BRD-226", "title": "The 2FA PIN must be completed inside the vet's window", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-226/", "json": "https://ekas.io/rules/10dlc/brand/brd-226.json" }, { "id": "BRD-227", "title": "The emailed verification link expires after a week", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-227/", "json": "https://ekas.io/rules/10dlc/brand/brd-227.json" }, { "id": "BRD-228", "title": "Do not queue a second Authentication+ vet behind a pending one", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-228/", "json": "https://ekas.io/rules/10dlc/brand/brd-228.json" }, { "id": "BRD-229", "title": "An unanswered 2FA is not an appealable failure", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-229/", "json": "https://ekas.io/rules/10dlc/brand/brd-229.json" }, { "id": "BRD-230", "title": "Identity-plus vetting is for public companies only", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-230/", "json": "https://ekas.io/rules/10dlc/brand/brd-230.json" }, { "id": "BRD-231", "title": "Identity information is frozen once Authentication+ completes", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-231/", "json": "https://ekas.io/rules/10dlc/brand/brd-231.json" }, { "id": "BRD-232", "title": "Only three registration shapes may skip the automatic vet", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-232/", "json": "https://ekas.io/rules/10dlc/brand/brd-232.json" }, { "id": "BRD-233", "title": "Some providers require vetting for every use case above the lowest tier", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-233/", "json": "https://ekas.io/rules/10dlc/brand/brd-233.json" }, { "id": "BRD-234", "title": "Vet before the campaign, not after the volume disappoints", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-234/", "json": "https://ekas.io/rules/10dlc/brand/brd-234.json" }, { "id": "BRD-235", "title": "The daily carrier cap is an EIN-level allowance, pooled across CSPs", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-235/", "json": "https://ekas.io/rules/10dlc/brand/brd-235.json" }, { "id": "BRD-237", "title": "Short-code assignment needs a successful vetting status", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-237/", "json": "https://ekas.io/rules/10dlc/brand/brd-237.json" }, { "id": "BRD-238", "title": "Re-vet annually", "layer": "BRAND", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/brand/brd-238/", "json": "https://ekas.io/rules/10dlc/brand/brd-238.json" }, { "id": "BRD-241", "title": "Political vetting is satisfied by exactly one recognised artefact", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-241/", "json": "https://ekas.io/rules/10dlc/brand/brd-241.json" }, { "id": "BRD-242", "title": "A tax-exempt organisation must not order a political vet", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-242/", "json": "https://ekas.io/rules/10dlc/brand/brd-242.json" }, { "id": "BRD-243", "title": "A 527 organisation needs a token and its filing reference on record", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-243/", "json": "https://ekas.io/rules/10dlc/brand/brd-243.json" }, { "id": "BRD-244", "title": "A political token imports only onto an eligible, campaign-free brand", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-244/", "json": "https://ekas.io/rules/10dlc/brand/brd-244.json" }, { "id": "BRD-246", "title": "A political token is used once and once only", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-246/", "json": "https://ekas.io/rules/10dlc/brand/brd-246.json" }, { "id": "BRD-247", "title": "Check the token has not expired before importing it", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-247/", "json": "https://ekas.io/rules/10dlc/brand/brd-247.json" }, { "id": "BRD-248", "title": "One political import at a time", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-248/", "json": "https://ekas.io/rules/10dlc/brand/brd-248.json" }, { "id": "BRD-249", "title": "The political filing email must match the registration", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-249/", "json": "https://ekas.io/rules/10dlc/brand/brd-249.json" }, { "id": "BRD-250", "title": "The political vetting contact must be named in the registration", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-250/", "json": "https://ekas.io/rules/10dlc/brand/brd-250.json" }, { "id": "BRD-251", "title": "A federal donation programme needs a current FEC registration", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-251/", "json": "https://ekas.io/rules/10dlc/brand/brd-251.json" }, { "id": "BRD-254", "title": "Appeal only a vet that has finished", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-254/", "json": "https://ekas.io/rules/10dlc/brand/brd-254.json" }, { "id": "BRD-255", "title": "Choose an appeal category valid for this entity type", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-255/", "json": "https://ekas.io/rules/10dlc/brand/brd-255.json" }, { "id": "BRD-256", "title": "The low-score category does not apply to an identity appeal", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-256/", "json": "https://ekas.io/rules/10dlc/brand/brd-256.json" }, { "id": "BRD-257", "title": "Keep the appeal explanation inside its limit", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-257/", "json": "https://ekas.io/rules/10dlc/brand/brd-257.json" }, { "id": "BRD-258", "title": "Respect the appeal attachment limits", "layer": "BRAND", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-258/", "json": "https://ekas.io/rules/10dlc/brand/brd-258.json" }, { "id": "BRD-260", "title": "Attach every page of a multi-page document", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-260/", "json": "https://ekas.io/rules/10dlc/brand/brd-260.json" }, { "id": "BRD-261", "title": "Only federal tax documentation counts in an appeal", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-261/", "json": "https://ekas.io/rules/10dlc/brand/brd-261.json" }, { "id": "BRD-263", "title": "Appeal a missing status attribute even on a verified brand", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-263/", "json": "https://ekas.io/rules/10dlc/brand/brd-263.json" }, { "id": "BRD-267", "title": "Every brand field must be within its maximum length", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-267/", "json": "https://ekas.io/rules/10dlc/brand/brd-267.json" }, { "id": "BRD-268", "title": "Brand contact fields must contain no spaces", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-268/", "json": "https://ekas.io/rules/10dlc/brand/brd-268.json" }, { "id": "BRD-269", "title": "No emoji in any brand field", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-269/", "json": "https://ekas.io/rules/10dlc/brand/brd-269.json" }, { "id": "BRD-270", "title": "Placeholder values are not answers", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-270/", "json": "https://ekas.io/rules/10dlc/brand/brd-270.json" }, { "id": "BRD-271", "title": "Brand content must be submitted in English", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-271/", "json": "https://ekas.io/rules/10dlc/brand/brd-271.json" }, { "id": "BRD-272", "title": "The end-business block must be complete, not partly filled", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-272/", "json": "https://ekas.io/rules/10dlc/brand/brd-272.json" }, { "id": "BRD-273", "title": "Contact, email, address and URL must each stand up on their own", "layer": "BRAND", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-273/", "json": "https://ekas.io/rules/10dlc/brand/brd-273.json" }, { "id": "BRD-274", "title": "RCS brand assets have exact dimension, size and format constraints", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-274/", "json": "https://ekas.io/rules/10dlc/brand/brd-274.json" }, { "id": "BRD-275", "title": "Brands that buy, sell or share consumer data are not carried", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-275/", "json": "https://ekas.io/rules/10dlc/brand/brd-275.json" }, { "id": "BRD-276", "title": "Gambling, betting and lottery brands are not carried", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-276/", "json": "https://ekas.io/rules/10dlc/brand/brd-276.json" }, { "id": "BRD-277", "title": "High-risk financial services brands are not carried", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-277/", "json": "https://ekas.io/rules/10dlc/brand/brd-277.json" }, { "id": "BRD-278", "title": "Cannabis, CBD and related brands are not carried, whatever the traffic", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-278/", "json": "https://ekas.io/rules/10dlc/brand/brd-278.json" }, { "id": "BRD-279", "title": "Third-party job boards are not carried", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-279/", "json": "https://ekas.io/rules/10dlc/brand/brd-279.json" }, { "id": "BRD-281", "title": "Sweepstakes brands are not carried", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-281/", "json": "https://ekas.io/rules/10dlc/brand/brd-281.json" }, { "id": "BRD-282", "title": "Debt collection, debt relief and credit repair brands are not carried", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-282/", "json": "https://ekas.io/rules/10dlc/brand/brd-282.json" }, { "id": "BRD-283", "title": "Get-rich-quick, work-from-home and MLM brands are not carried", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-283/", "json": "https://ekas.io/rules/10dlc/brand/brd-283.json" }, { "id": "BRD-284", "title": "Controlled substance, prescription drug and pyrotechnics brands are not carried", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-284/", "json": "https://ekas.io/rules/10dlc/brand/brd-284.json" }, { "id": "BRD-285", "title": "The brand must not be on the provider's own blocklist", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-285/", "json": "https://ekas.io/rules/10dlc/brand/brd-285.json" }, { "id": "BRD-286", "title": "Fabricated business details are a permanent disqualification", "layer": "BRAND", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/brand/brd-286/", "json": "https://ekas.io/rules/10dlc/brand/brd-286.json" }, { "id": "CMP-003", "title": "Message flow must not begin or end with whitespace", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-003/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-003.json" }, { "id": "CMP-010", "title": "HELP and STOP replies should fit in a single 160-character segment", "layer": "CAMPAIGN", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-010/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-010.json" }, { "id": "CMP-014", "title": "Keyword entries must carry no surrounding whitespace", "layer": "CAMPAIGN", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-014/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-014.json" }, { "id": "CMP-016", "title": "Contact email and phone must contain no spaces", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-016/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-016.json" }, { "id": "CMP-017", "title": "Every mandatory campaign attribute must be explicitly set", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-017/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-017.json" }, { "id": "CMP-018", "title": "Attributes that do not apply to the registration type must be empty", "layer": "CAMPAIGN", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-018/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-018.json" }, { "id": "CMP-019", "title": "Policy link fields must be 255 characters or fewer", "layer": "CAMPAIGN", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-019/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-019.json" }, { "id": "CMP-021", "title": "Reference id must be 50 characters or fewer", "layer": "CAMPAIGN", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-021/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-021.json" }, { "id": "CMP-023", "title": "Declared embedded links must come with a sample URL", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-023/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-023.json" }, { "id": "CMP-024", "title": "Registration fields must be written in English", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-024/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-024.json" }, { "id": "CMP-028", "title": "Opt-in evidence must be a JPG, PNG or PDF under 500 KB", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-028/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-028.json" }, { "id": "CMP-035", "title": "The description must describe this programme, not messaging in general", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-035/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-035.json" }, { "id": "CMP-037", "title": "The description must name the business that sends the messages", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-037/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-037.json" }, { "id": "CMP-038", "title": "Campaign fields must reference one company, not several", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-038/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-038.json" }, { "id": "CMP-040", "title": "Promotional content anywhere requires MARKETING to be declared", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-040/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-040.json" }, { "id": "CMP-041", "title": "The description must say how often the messages come", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-041/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-041.json" }, { "id": "CMP-042", "title": "A programme that asks for money must say so", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-042/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-042.json" }, { "id": "CMP-045", "title": "The programme must be application-to-person, not personal messaging", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-045/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-045.json" }, { "id": "CMP-048", "title": "Emergency framing requires the emergency use case", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-048/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-048.json" }, { "id": "CMP-050", "title": "The description must not contain personal data", "layer": "CAMPAIGN", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-050/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-050.json" }, { "id": "CMP-051", "title": "A first-party lender must use the phrase the reviewer looks for", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-051/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-051.json" }, { "id": "CMP-052", "title": "A website that is not live yet must be declared as such", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-052/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-052.json" }, { "id": "CMP-053", "title": "A site a US reviewer cannot reach must be declared as such", "layer": "CAMPAIGN", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-053/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-053.json" }, { "id": "CMP-056", "title": "An ISV registering for a customer must supply the customer's details", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-056/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-056.json" }, { "id": "CMP-057", "title": "A platform registering its own product must say that it is", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-057/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-057.json" }, { "id": "CMP-058", "title": "Some programmes are better served by another channel", "layer": "CAMPAIGN", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-058/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-058.json" }, { "id": "CMP-059", "title": "Message flow must describe the mechanism end to end", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-059/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-059.json" }, { "id": "CMP-060", "title": "Every opt-in method in use must be listed in the message flow", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-060/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-060.json" }, { "id": "CMP-061", "title": "Each declared method needs its own complete workflow paragraph", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-061/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-061.json" }, { "id": "CMP-062", "title": "Declared opt-in methods must all actually be used", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-062/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-062.json" }, { "id": "CMP-063", "title": "A method you use and did not declare is the one that will be found", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-063/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-063.json" }, { "id": "CMP-064", "title": "The opt-in page URL must be a deep link to the consent surface", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-064/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-064.json" }, { "id": "CMP-065", "title": "A hosted artifact is required when the opt-in is not publicly crawlable", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-065/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-065.json" }, { "id": "CMP-067", "title": "The hosted evidence URL must return the artifact, not an error page", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-067/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-067.json" }, { "id": "CMP-068", "title": "Evidence links must keep working after approval", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-068/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-068.json" }, { "id": "CMP-069", "title": "A URL mentioned in the CTA must also be given as a link field", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-069/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-069.json" }, { "id": "CMP-072", "title": "Message flow must state the message types", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-072/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-072.json" }, { "id": "CMP-073", "title": "Message flow must state message frequency", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-073/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-073.json" }, { "id": "CMP-074", "title": "Message flow must state that rates may apply", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-074/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-074.json" }, { "id": "CMP-075", "title": "Message flow must state how to get help", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-075/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-075.json" }, { "id": "CMP-076", "title": "Message flow must state how to opt out", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-076/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-076.json" }, { "id": "CMP-077", "title": "Message flow must carry the terms", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-077/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-077.json" }, { "id": "CMP-078", "title": "Message flow must carry the privacy commitment", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-078/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-078.json" }, { "id": "CMP-079", "title": "Message flow must describe the consumer-facing opt-in action", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-079/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-079.json" }, { "id": "CMP-080", "title": "The disclosure must be reproduced in the registration, not only on the site", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-080/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-080.json" }, { "id": "CMP-082", "title": "Message flow must state where the opt-in occurs", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-082/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-082.json" }, { "id": "CMP-084", "title": "Message flow must state who opts in and when", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-084/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-084.json" }, { "id": "CMP-085", "title": "Message flow must state how consent is recorded", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-085/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-085.json" }, { "id": "CMP-088", "title": "The opt-in path should follow a published flow template", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-088/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-088.json" }, { "id": "CMP-089", "title": "Some opt-in must be described somewhere", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-089/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-089.json" }, { "id": "CMP-091", "title": "Implied consent needs a conversation the consumer started", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-091/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-091.json" }, { "id": "CMP-092", "title": "Consent grade must match content grade", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-092/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-092.json" }, { "id": "CMP-094", "title": "Each declared opt-in method needs its own evidence", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-094/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-094.json" }, { "id": "CMP-095", "title": "A web opt-in must supply the form itself, not just describe it", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-095/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-095.json" }, { "id": "CMP-096", "title": "Keyword opt-in requires both the keywords and the confirmation text", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-096/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-096.json" }, { "id": "CMP-097", "title": "A keyword opt-in must give the keyword and the number to text it to", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-097/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-097.json" }, { "id": "CMP-100", "title": "The declared opt-in methods must match the flow described", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-100/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-100.json" }, { "id": "CMP-101", "title": "A QR opt-in must supply the QR code image itself", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-101/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-101.json" }, { "id": "CMP-103", "title": "A QR flow must say where the code leads", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-103/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-103.json" }, { "id": "CMP-112", "title": "A promotional programme cannot rest on spoken consent alone", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-112/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-112.json" }, { "id": "CMP-113", "title": "Debt collection cannot rest on a spoken opt-in", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-113/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-113.json" }, { "id": "CMP-115", "title": "A point-of-sale opt-in must show the sign the customer read", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-115/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-115.json" }, { "id": "CMP-116", "title": "An email-activated opt-in must show the email that asked", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-116/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-116.json" }, { "id": "CMP-118", "title": "A pop-up opt-in must be declared as one", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-118/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-118.json" }, { "id": "CMP-119", "title": "Consent collected on a third-party platform must still name the registered brand", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-119/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-119.json" }, { "id": "CMP-122", "title": "The opt-in screenshot must show the terms and privacy links", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-122/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-122.json" }, { "id": "CMP-124", "title": "A multi-step consent flow must be captured at every step", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-124/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-124.json" }, { "id": "CMP-127", "title": "A consent surface a reviewer cannot reach must be declared as such", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-127/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-127.json" }, { "id": "CMP-128", "title": "An evidence field with nothing to say should be left empty", "layer": "CAMPAIGN", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-128/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-128.json" }, { "id": "CMP-129", "title": "Evidence must come from one company, not several", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-129/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-129.json" }, { "id": "CMP-131", "title": "Evidence must travel by the route the submission target actually offers", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-131/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-131.json" }, { "id": "CMP-132", "title": "Where the platform has no upload field, proof must be a URL in the flow text", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-132/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-132.json" }, { "id": "CMP-139", "title": "Each declared sub-use case needs its own sample message", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-139/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-139.json" }, { "id": "CMP-141", "title": "Sample count must meet the minimum for the declared use case", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-141/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-141.json" }, { "id": "CMP-142", "title": "Use case must be available to the brand entity type", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-142/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-142.json" }, { "id": "CMP-175", "title": "Subscriber attributes must be true where the API accepts nothing else", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-175/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-175.json" }, { "id": "CMP-176", "title": "Declaring opt-in requires opt-in keywords where the provider pairs them", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-176/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-176.json" }, { "id": "CMP-187", "title": "The wider opt-out keyword set is required on some platforms", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-187/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-187.json" }, { "id": "CMP-188", "title": "A non-standard opt-out keyword is honoured by nobody but you", "layer": "CAMPAIGN", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-188/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-188.json" }, { "id": "CMP-AFFILIATE", "title": "Affiliate marketing campaigns are refused", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-affiliate/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-affiliate.json" }, { "id": "CMP-AUTOREPLY-LEN", "title": "Auto-reply messages must be 20–320 characters", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-autoreply-len/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-autoreply-len.json" }, { "id": "CMP-DESC-LEN", "title": "Campaign description must be 40–4096 characters", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-desc-len/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-desc-len.json" }, { "id": "CMP-EMOJI", "title": "Registration fields must not contain emoji", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-emoji/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-emoji.json" }, { "id": "CMP-FLOW-LEN", "title": "Message flow must be 40–2049 characters", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-flow-len/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-flow-len.json" }, { "id": "CMP-HTTPS", "title": "Every URL must use HTTPS", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-https/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-https.json" }, { "id": "CMP-KEYWORD-FMT", "title": "Opt-out and HELP keywords must be alphanumeric and under 255 characters", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-keyword-fmt/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-keyword-fmt.json" }, { "id": "CMP-LINK-DECL", "title": "embeddedLink must match whether samples actually contain links", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-link-decl/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-link-decl.json" }, { "id": "CMP-PHONE-DECL", "title": "embeddedPhone must match whether samples contain phone numbers", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-phone-decl/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-phone-decl.json" }, { "id": "CMP-PLACEHOLDER", "title": "Registration fields must not contain placeholder text", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-placeholder/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-placeholder.json" }, { "id": "CMP-SAMPLE-COUNT", "title": "At least two sample messages are required", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-sample-count/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-sample-count.json" }, { "id": "CMP-SAMPLE-DUP", "title": "Sample messages must not be duplicates", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-sample-dup/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-sample-dup.json" }, { "id": "CMP-SAMPLE-LEN", "title": "Each sample message must be 20–1024 characters", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-sample-len/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-sample-len.json" }, { "id": "CMP-URL-DISTINCT", "title": "Privacy policy and terms URLs must be different pages", "layer": "CAMPAIGN", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-url-distinct/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-url-distinct.json" }, { "id": "CMP-USECASE-ENUM", "title": "Use case must be a recognised TCR value", "layer": "CAMPAIGN", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/campaign/cmp-usecase-enum/", "json": "https://ekas.io/rules/10dlc/campaign/cmp-usecase-enum.json" }, { "id": "CON-008", "title": "The live CTA and the declared message flow must say the same thing", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-008/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-008.json" }, { "id": "CON-010", "title": "The three subscriber-management attributes must be declared true", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-010/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-010.json" }, { "id": "CON-013", "title": "Subscriber attributes must agree with the message bodies supplied", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-013/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-013.json" }, { "id": "CON-017", "title": "An offline opt-in still needs a findable business behind it", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-017/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-017.json" }, { "id": "CON-023", "title": "Evidence URLs must resolve without a login", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-023/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-023.json" }, { "id": "CON-024", "title": "The opt-in URL must serve a certificate that verifies", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-024/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-024.json" }, { "id": "CON-027", "title": "The opt-in URL must land on a page that carries the opt-in", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-027/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-027.json" }, { "id": "CON-033", "title": "Opt-in evidence must be the live surface, not a mockup of it", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-033/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-033.json" }, { "id": "CON-034", "title": "The business name on the artifact must match the registered brand", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-034/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-034.json" }, { "id": "CON-036", "title": "Platform-hosted evidence must show the end business, not the platform", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-036/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-036.json" }, { "id": "CON-038", "title": "Verbally-collected informational campaigns need the mockup and the messages", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-038/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-038.json" }, { "id": "CON-040", "title": "The consent basis must be an explicit opt-in, not an implied one", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-040/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-040.json" }, { "id": "CON-041", "title": "The opt-in form must have a phone-number field", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-041/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-041.json" }, { "id": "CON-042", "title": "The phone field must be optional on a general-purpose form", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-042/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-042.json" }, { "id": "CON-043", "title": "A mandatory phone field needs its own separate, optional SMS opt-in", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-043/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-043.json" }, { "id": "CON-044", "title": "A required phone field must carry an SMS disclaimer beside it", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-044/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-044.json" }, { "id": "CON-045", "title": "The opt-in page must be reachable without logging in", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-045/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-045.json" }, { "id": "CON-048", "title": "Every page that collects a number needs consent language", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-048/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-048.json" }, { "id": "CON-049", "title": "Secondary collection pages owe the full disclosure, not a token line", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-049/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-049.json" }, { "id": "CON-059", "title": "The consent control label must name the programme, not just contact", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-059/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-059.json" }, { "id": "CON-060", "title": "The opt-in language must actually say SMS or text message", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-060/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-060.json" }, { "id": "CON-063", "title": "Labelling the consent control \"optional\" pre-empts the gating rejection", "layer": "CONSENT_FLOW", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-063/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-063.json" }, { "id": "CON-064", "title": "A kiosk or terminal must not pre-fill the consumer's number", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-064/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-064.json" }, { "id": "CON-070", "title": "Declining messages must not degrade the service afterwards", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-070/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-070.json" }, { "id": "CON-071", "title": "The decline path must be as usable as the accept path", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-071/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-071.json" }, { "id": "CON-072", "title": "An alternative to SMS must exist where the service needs to reach the consumer", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-072/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-072.json" }, { "id": "CON-074", "title": "The \"not a condition of purchase\" claim must be true in practice", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-074/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-074.json" }, { "id": "CON-075", "title": "A promotion must be open to people who do not join the SMS programme", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-075/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-075.json" }, { "id": "CON-076", "title": "Opt-in must not be bought with a prize or giveaway entry", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-076/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-076.json" }, { "id": "CON-078", "title": "Printed and in-store consent must not gate the transaction", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-078/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-078.json" }, { "id": "CON-080", "title": "The disclosure must name the programme the consumer is joining", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-080/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-080.json" }, { "id": "CON-088", "title": "Customer-care contact must be reachable from the point of consent", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-088/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-088.json" }, { "id": "CON-090", "title": "The disclosure should say which number the messages come from", "layer": "CONSENT_FLOW", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-090/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-090.json" }, { "id": "CON-093", "title": "The policy links must say which document they open", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-093/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-093.json" }, { "id": "CON-094", "title": "The policy links at the opt-in must open real policy pages", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-094/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-094.json" }, { "id": "CON-095", "title": "The no-sharing statement must be reachable from the consent point", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-095/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-095.json" }, { "id": "CON-096", "title": "Nothing in the flow may contradict the no-sharing promise", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-096/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-096.json" }, { "id": "CON-099", "title": "The opt-in and its advertising must not mislead", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-099/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-099.json" }, { "id": "CON-101", "title": "\"Free\" must not be used loosely in the call to action", "layer": "CONSENT_FLOW", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-101/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-101.json" }, { "id": "CON-108", "title": "The disclosure must be on the same page as the phone-number field", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-108/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-108.json" }, { "id": "CON-109", "title": "The disclosure must sit next to the button the consumer presses", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-109/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-109.json" }, { "id": "CON-110", "title": "The disclosure must be visible without the consumer opening anything", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-110/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-110.json" }, { "id": "CON-113", "title": "The disclosure must read as a disclosure, not as more marketing copy", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-113/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-113.json" }, { "id": "CON-123", "title": "Every entity allowed to send must be named in the consent", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-123/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-123.json" }, { "id": "CON-124", "title": "The sending entities must be named before consent is captured", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-124/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-124.json" }, { "id": "CON-125", "title": "Consent must not be claimed on behalf of unnamed partners", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-125/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-125.json" }, { "id": "CON-130", "title": "Each messaging programme needs its own opt-in control", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-130/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-130.json" }, { "id": "CON-132", "title": "Email or voice consent does not become SMS consent", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-132/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-132.json" }, { "id": "CON-134", "title": "SMS consent needs its own control and its own sentence", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-134/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-134.json" }, { "id": "CON-137", "title": "The consent record must capture the number it authorises", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-137/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-137.json" }, { "id": "CON-139", "title": "A business built on acquiring opt-in lists cannot be registered", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-139/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-139.json" }, { "id": "CON-145", "title": "Consent must come from the consumer, not from a legal process", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-145/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-145.json" }, { "id": "CON-146", "title": "A TCPA exemption is not a substitute for opt-in", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-146/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-146.json" }, { "id": "CON-147", "title": "An exemption relied on must be met in every one of its conditions", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-147/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-147.json" }, { "id": "CON-150", "title": "A toll-free number must belong to one business", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-150/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-150.json" }, { "id": "CON-151", "title": "Promotional messaging needs consent in writing, and must say so", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-151/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-151.json" }, { "id": "CON-156", "title": "A call recording is not the written consent", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-156/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-156.json" }, { "id": "CON-160", "title": "A marketing programme must say \"marketing\" everywhere it describes itself", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-160/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-160.json" }, { "id": "CON-162", "title": "A chat conversation is not a marketing opt-in", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-162/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-162.json" }, { "id": "CON-163", "title": "Keyword consent is bounded by what the advertisement promised", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-163/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-163.json" }, { "id": "CON-164", "title": "Text-to-join marketing still owes the written-consent elements", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-164/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-164.json" }, { "id": "CON-166", "title": "A donation programme must disclose that it solicits donations", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-166/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-166.json" }, { "id": "CON-AGE-GATE", "title": "Age-gated programs require real age verification at opt-in", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-age-gate/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-age-gate.json" }, { "id": "CON-ART-001", "title": "An artifact proving consent collection must be attached", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-art-001/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-art-001.json" }, { "id": "CON-ART-002", "title": "The consent artifact must actually show a consent surface", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-art-002/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-art-002.json" }, { "id": "CON-ART-003", "title": "The consent artifact must be legible", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-art-003/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-art-003.json" }, { "id": "CON-BOX-BUNDLED", "title": "Messaging consent must be separate from terms acceptance", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-box-bundled/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-box-bundled.json" }, { "id": "CON-BOX-PRESENT", "title": "An explicit affirmative opt-in control must exist", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-box-present/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-box-present.json" }, { "id": "CON-BOX-UNCHECKED", "title": "The consent control must be unchecked by default", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-box-unchecked/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-box-unchecked.json" }, { "id": "CON-DISC-ADJACENT", "title": "Disclosures must appear at the point of opt-in, not only in linked documents", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-adjacent/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-disc-adjacent.json" }, { "id": "CON-DISC-AUTOMATED", "title": "Consent disclosure must disclose automated, recurring messaging", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-automated/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-disc-automated.json" }, { "id": "CON-DISC-BRAND", "title": "Consent disclosure must identify the sending brand by name", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-brand/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-disc-brand.json" }, { "id": "CON-DISC-FREQ", "title": "Consent disclosure must state message frequency", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-freq/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-disc-freq.json" }, { "id": "CON-DISC-HELP", "title": "Consent disclosure must explain how to get help", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-help/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-disc-help.json" }, { "id": "CON-DISC-NO-POPUP", "title": "Terms must not be presented only in a pop-up", "layer": "CONSENT_FLOW", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-no-popup/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-disc-no-popup.json" }, { "id": "CON-DISC-NOT-CONDITION", "title": "Promotional consent must state it is not a condition of purchase", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-not-condition/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-disc-not-condition.json" }, { "id": "CON-DISC-PRIVACY-LINK", "title": "A Privacy Policy link must sit at the point of consent", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-privacy-link/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-disc-privacy-link.json" }, { "id": "CON-DISC-PURPOSE", "title": "Consent disclosure must state the message type or purpose", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-purpose/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-disc-purpose.json" }, { "id": "CON-DISC-RATES", "title": "Consent disclosure must carry the message and data rates notice", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-rates/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-disc-rates.json" }, { "id": "CON-DISC-STOP", "title": "Consent disclosure must explain how to opt out", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-stop/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-disc-stop.json" }, { "id": "CON-DISC-TERMS-LINK", "title": "A Terms of Service link must sit at the point of consent", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-disc-terms-link/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-disc-terms-link.json" }, { "id": "CON-DOUBLE-OPTIN-CART", "title": "Abandoned-cart programs require double opt-in", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-double-optin-cart/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-double-optin-cart.json" }, { "id": "CON-FLOW-METHOD-MATCH", "title": "The described opt-in method must match the evidence supplied", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-flow-method-match/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-flow-method-match.json" }, { "id": "CON-FLOW-SPECIFIC", "title": "The message flow must describe a real, specific opt-in", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-flow-specific/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-flow-specific.json" }, { "id": "CON-HELP-BACKED", "title": "Declared HELP support must have a help message behind it", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-help-backed/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-help-backed.json" }, { "id": "CON-IMPORTED-LIST", "title": "Imported or legacy lists must evidence original consent", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-imported-list/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-imported-list.json" }, { "id": "CON-IVR-CONFIRM", "title": "IVR opt-in must capture an unambiguous confirmation step", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-ivr-confirm/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-ivr-confirm.json" }, { "id": "CON-KEYWORD-CONFIRM", "title": "Keyword opt-in requires a compliant confirmation reply", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-keyword-confirm/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-keyword-confirm.json" }, { "id": "CON-KEYWORD-CTA", "title": "Keyword opt-in requires the advertised call to action", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-keyword-cta/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-keyword-cta.json" }, { "id": "CON-KW-REVOCATION-SET", "title": "Declared opt-out keywords should cover the FCC per-se set", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-kw-revocation-set/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-kw-revocation-set.json" }, { "id": "CON-NO-TRANSFER", "title": "Consent must not be purchased, shared, or transferred", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-no-transfer/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-no-transfer.json" }, { "id": "CON-NOT-GATED", "title": "Declining messages must not block the primary action", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-not-gated/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-not-gated.json" }, { "id": "CON-OPTOUT-CONFIRM", "title": "Opt-out confirmation must acknowledge and must not promote", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-optout-confirm/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-optout-confirm.json" }, { "id": "CON-PAPER-ELEMENTS", "title": "Paper consent form must carry the disclosure, a tick box, and a signature line", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-paper-elements/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-paper-elements.json" }, { "id": "CON-PAPER-FORM", "title": "Paper opt-in requires a copy of the form", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-paper-form/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-paper-form.json" }, { "id": "CON-QR-DEST", "title": "QR opt-in must resolve to a compliant surface", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-qr-dest/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-qr-dest.json" }, { "id": "CON-RECORD-FIELDS", "title": "Consent records must capture the required fields", "layer": "CONSENT_FLOW", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-record-fields/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-record-fields.json" }, { "id": "CON-SCOPE-SPLIT", "title": "Promotional consent must be separate from transactional consent", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-scope-split/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-scope-split.json" }, { "id": "CON-VERBAL-ELEMENTS", "title": "Verbal script must contain all eight required consent elements", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-verbal-elements/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-verbal-elements.json" }, { "id": "CON-VERBAL-RECORD", "title": "Verbal consent must describe how assent is recorded", "layer": "CONSENT_FLOW", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-verbal-record/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-verbal-record.json" }, { "id": "CON-VERBAL-SCRIPT", "title": "Verbal opt-in requires the documented script", "layer": "CONSENT_FLOW", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/consent-flow/con-verbal-script/", "json": "https://ekas.io/rules/10dlc/consent-flow/con-verbal-script.json" }, { "id": "MSG-008", "title": "Opt-in confirmation must be 20–255 characters", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-008/", "json": "https://ekas.io/rules/10dlc/message-content/msg-008.json" }, { "id": "MSG-009", "title": "HELP reply must be 20–255 characters", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-009/", "json": "https://ekas.io/rules/10dlc/message-content/msg-009.json" }, { "id": "MSG-011", "title": "Opt-out confirmation must be 20–255 characters", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-011/", "json": "https://ekas.io/rules/10dlc/message-content/msg-011.json" }, { "id": "MSG-015", "title": "A message must not render as ten or more segments", "layer": "MESSAGE_CONTENT", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-015/", "json": "https://ekas.io/rules/10dlc/message-content/msg-015.json" }, { "id": "MSG-018", "title": "An MMS campaign must attach at least one sample media file", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-018/", "json": "https://ekas.io/rules/10dlc/message-content/msg-018.json" }, { "id": "MSG-019", "title": "Each MMS sample file must sit under its per-type size ceiling", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-019/", "json": "https://ekas.io/rules/10dlc/message-content/msg-019.json" }, { "id": "MSG-020", "title": "MMS sample images must not be placeholder or stock artwork", "layer": "MESSAGE_CONTENT", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-020/", "json": "https://ekas.io/rules/10dlc/message-content/msg-020.json" }, { "id": "MSG-026", "title": "Samples must not contain mustache or curly-brace template tokens", "layer": "MESSAGE_CONTENT", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-026/", "json": "https://ekas.io/rules/10dlc/message-content/msg-026.json" }, { "id": "MSG-031", "title": "Sample messages must be in English", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-031/", "json": "https://ekas.io/rules/10dlc/message-content/msg-031.json" }, { "id": "MSG-034", "title": "Samples must not be framed as test, demo or machine-to-machine traffic", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-034/", "json": "https://ekas.io/rules/10dlc/message-content/msg-034.json" }, { "id": "MSG-038", "title": "A registered domain can substitute for the brand name in a sample", "layer": "MESSAGE_CONTENT", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-038/", "json": "https://ekas.io/rules/10dlc/message-content/msg-038.json" }, { "id": "MSG-042", "title": "Every message must identify who is sending it", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-042/", "json": "https://ekas.io/rules/10dlc/message-content/msg-042.json" }, { "id": "MSG-045", "title": "Samples must not impersonate another organisation", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-045/", "json": "https://ekas.io/rules/10dlc/message-content/msg-045.json" }, { "id": "MSG-046", "title": "Samples must be consistent with the brand website", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-046/", "json": "https://ekas.io/rules/10dlc/message-content/msg-046.json" }, { "id": "MSG-049", "title": "Opt-out instructions must name a recognised keyword", "layer": "MESSAGE_CONTENT", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-049/", "json": "https://ekas.io/rules/10dlc/message-content/msg-049.json" }, { "id": "MSG-054", "title": "Universal opt-out keywords must be supported in copy and configuration", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-054/", "json": "https://ekas.io/rules/10dlc/message-content/msg-054.json" }, { "id": "MSG-056", "title": "A no-reply route must disclose that replies are not received", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-056/", "json": "https://ekas.io/rules/10dlc/message-content/msg-056.json" }, { "id": "MSG-058", "title": "A recurring programme must have an opt-in confirmation", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-058/", "json": "https://ekas.io/rules/10dlc/message-content/msg-058.json" }, { "id": "MSG-060", "title": "The opt-in confirmation must be the first message sent", "layer": "MESSAGE_CONTENT", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-060/", "json": "https://ekas.io/rules/10dlc/message-content/msg-060.json" }, { "id": "MSG-061", "title": "The opt-in confirmation must name the registered brand", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-061/", "json": "https://ekas.io/rules/10dlc/message-content/msg-061.json" }, { "id": "MSG-062", "title": "Opt-in confirmation must name the programme", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-062/", "json": "https://ekas.io/rules/10dlc/message-content/msg-062.json" }, { "id": "MSG-063", "title": "Opt-in confirmation must disclose message frequency", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-063/", "json": "https://ekas.io/rules/10dlc/message-content/msg-063.json" }, { "id": "MSG-064", "title": "Opt-in confirmation must carry the rates disclosure", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-064/", "json": "https://ekas.io/rules/10dlc/message-content/msg-064.json" }, { "id": "MSG-065", "title": "Opt-in confirmation must carry HELP instructions", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-065/", "json": "https://ekas.io/rules/10dlc/message-content/msg-065.json" }, { "id": "MSG-066", "title": "Opt-in confirmation must carry a working opt-out instruction", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-066/", "json": "https://ekas.io/rules/10dlc/message-content/msg-066.json" }, { "id": "MSG-073", "title": "HELP response must name the brand or programme", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-073/", "json": "https://ekas.io/rules/10dlc/message-content/msg-073.json" }, { "id": "MSG-074", "title": "HELP response must give a real support contact", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-074/", "json": "https://ekas.io/rules/10dlc/message-content/msg-074.json" }, { "id": "MSG-075", "title": "HELP reply support contact must be on the brand domain", "layer": "MESSAGE_CONTENT", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-075/", "json": "https://ekas.io/rules/10dlc/message-content/msg-075.json" }, { "id": "MSG-078", "title": "HELP must be a configured help keyword", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-078/", "json": "https://ekas.io/rules/10dlc/message-content/msg-078.json" }, { "id": "MSG-081", "title": "STOP confirmation must name the brand or programme", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-081/", "json": "https://ekas.io/rules/10dlc/message-content/msg-081.json" }, { "id": "MSG-082", "title": "STOP confirmation must acknowledge the request", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-082/", "json": "https://ekas.io/rules/10dlc/message-content/msg-082.json" }, { "id": "MSG-083", "title": "STOP confirmation must state no further messages will be sent", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-083/", "json": "https://ekas.io/rules/10dlc/message-content/msg-083.json" }, { "id": "MSG-088", "title": "Public URL shorteners are prohibited in every registration field", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-088/", "json": "https://ekas.io/rules/10dlc/message-content/msg-088.json" }, { "id": "MSG-095", "title": "Any shortener used must be dedicated to this sender", "layer": "MESSAGE_CONTENT", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-095/", "json": "https://ekas.io/rules/10dlc/message-content/msg-095.json" }, { "id": "MSG-098", "title": "Links must not pass through multi-hop redirects", "layer": "MESSAGE_CONTENT", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-098/", "json": "https://ekas.io/rules/10dlc/message-content/msg-098.json" }, { "id": "MSG-101", "title": "Links must not be intended to deceive or cause harm", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-101/", "json": "https://ekas.io/rules/10dlc/message-content/msg-101.json" }, { "id": "MSG-103", "title": "The page a sample links to is screened as part of the campaign", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-103/", "json": "https://ekas.io/rules/10dlc/message-content/msg-103.json" }, { "id": "MSG-104", "title": "Link destinations must identify their owner", "layer": "MESSAGE_CONTENT", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-104/", "json": "https://ekas.io/rules/10dlc/message-content/msg-104.json" }, { "id": "MSG-105", "title": "The advertised offer must match the landing page", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-105/", "json": "https://ekas.io/rules/10dlc/message-content/msg-105.json" }, { "id": "MSG-106", "title": "Link domains must not appear in threat intelligence", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-106/", "json": "https://ekas.io/rules/10dlc/message-content/msg-106.json" }, { "id": "MSG-116", "title": "embeddedPhone must ignore the HELP support number", "layer": "MESSAGE_CONTENT", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-116/", "json": "https://ekas.io/rules/10dlc/message-content/msg-116.json" }, { "id": "MSG-117", "title": "A sample must contain a phone number when embeddedPhone is declared", "layer": "MESSAGE_CONTENT", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-117/", "json": "https://ekas.io/rules/10dlc/message-content/msg-117.json" }, { "id": "MSG-119", "title": "A sample must contain a URL when embeddedLink is declared", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-119/", "json": "https://ekas.io/rules/10dlc/message-content/msg-119.json" }, { "id": "MSG-120", "title": "Declared attributes must match sample content generally", "layer": "MESSAGE_CONTENT", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-120/", "json": "https://ekas.io/rules/10dlc/message-content/msg-120.json" }, { "id": "MSG-123", "title": "Age-restricted content requires the age-gated attribute", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-123/", "json": "https://ekas.io/rules/10dlc/message-content/msg-123.json" }, { "id": "MSG-131", "title": "Non-GSM characters silently force Unicode encoding", "layer": "MESSAGE_CONTENT", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-131/", "json": "https://ekas.io/rules/10dlc/message-content/msg-131.json" }, { "id": "MSG-137", "title": "No unsolicited bulk messaging", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-137/", "json": "https://ekas.io/rules/10dlc/message-content/msg-137.json" }, { "id": "MSG-142", "title": "The description must match the sample messages", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-142/", "json": "https://ekas.io/rules/10dlc/message-content/msg-142.json" }, { "id": "MSG-148", "title": "Samples must match what the printed or in-person call to action promised", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-148/", "json": "https://ekas.io/rules/10dlc/message-content/msg-148.json" }, { "id": "MSG-149", "title": "Samples must match the declared opt-in method", "layer": "MESSAGE_CONTENT", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-149/", "json": "https://ekas.io/rules/10dlc/message-content/msg-149.json" }, { "id": "MSG-152", "title": "Transactional campaigns must contain no promotional element", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-152/", "json": "https://ekas.io/rules/10dlc/message-content/msg-152.json" }, { "id": "MSG-155", "title": "Sweepstakes content requires the sweepstakes use case", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-155/", "json": "https://ekas.io/rules/10dlc/message-content/msg-155.json" }, { "id": "MSG-161", "title": "SHAFT screening covers every campaign field, not a sample of them", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-161/", "json": "https://ekas.io/rules/10dlc/message-content/msg-161.json" }, { "id": "MSG-163", "title": "Family-friendly styling must not carry adult themes", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-163/", "json": "https://ekas.io/rules/10dlc/message-content/msg-163.json" }, { "id": "MSG-164", "title": "No underage, non-consensual or illegal sexual themes", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-164/", "json": "https://ekas.io/rules/10dlc/message-content/msg-164.json" }, { "id": "MSG-170", "title": "No content promoting, glorifying or inciting violence", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-170/", "json": "https://ekas.io/rules/10dlc/message-content/msg-170.json" }, { "id": "MSG-171", "title": "Messages must not harass, intimidate or threaten the recipient", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-171/", "json": "https://ekas.io/rules/10dlc/message-content/msg-171.json" }, { "id": "MSG-175", "title": "Content must not invade privacy, defame, or otherwise cause harm", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-175/", "json": "https://ekas.io/rules/10dlc/message-content/msg-175.json" }, { "id": "MSG-177", "title": "Content must not depict or facilitate substance abuse", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-177/", "json": "https://ekas.io/rules/10dlc/message-content/msg-177.json" }, { "id": "MSG-179", "title": "Alcohol content must not be aimed at people under the drinking age", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-179/", "json": "https://ekas.io/rules/10dlc/message-content/msg-179.json" }, { "id": "MSG-182", "title": "No explosives, fireworks or pyrotechnics content", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-182/", "json": "https://ekas.io/rules/10dlc/message-content/msg-182.json" }, { "id": "MSG-183", "title": "No weapons that are not legal in all fifty states", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-183/", "json": "https://ekas.io/rules/10dlc/message-content/msg-183.json" }, { "id": "MSG-190", "title": "No kratom or drug-paraphernalia content", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-190/", "json": "https://ekas.io/rules/10dlc/message-content/msg-190.json" }, { "id": "MSG-206", "title": "No sweepstakes, raffle or contest-entry content", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-206/", "json": "https://ekas.io/rules/10dlc/message-content/msg-206.json" }, { "id": "MSG-209", "title": "A charity programme may not run games of chance or recurring donations", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-209/", "json": "https://ekas.io/rules/10dlc/message-content/msg-209.json" }, { "id": "MSG-210", "title": "A political donation programme may not include gaming-related fundraising", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-210/", "json": "https://ekas.io/rules/10dlc/message-content/msg-210.json" }, { "id": "MSG-214", "title": "No student-loan programme content", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-214/", "json": "https://ekas.io/rules/10dlc/message-content/msg-214.json" }, { "id": "MSG-215", "title": "Samples must not collect information to qualify a consumer for a loan", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-215/", "json": "https://ekas.io/rules/10dlc/message-content/msg-215.json" }, { "id": "MSG-221", "title": "Debt relief and credit repair stay prohibited even with first-party consent", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-221/", "json": "https://ekas.io/rules/10dlc/message-content/msg-221.json" }, { "id": "MSG-226", "title": "No forex, binary options or speculative-derivative content", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-226/", "json": "https://ekas.io/rules/10dlc/message-content/msg-226.json" }, { "id": "MSG-227", "title": "No promises of unusually high or guaranteed returns", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-227/", "json": "https://ekas.io/rules/10dlc/message-content/msg-227.json" }, { "id": "MSG-243", "title": "No relaying one-time passcodes on behalf of other service providers", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-243/", "json": "https://ekas.io/rules/10dlc/message-content/msg-243.json" }, { "id": "MSG-245", "title": "No fake-prize, impersonation or advance-fee patterns", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-245/", "json": "https://ekas.io/rules/10dlc/message-content/msg-245.json" }, { "id": "MSG-246", "title": "No manufactured urgency", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-246/", "json": "https://ekas.io/rules/10dlc/message-content/msg-246.json" }, { "id": "MSG-249", "title": "No fraud or scam message content", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-249/", "json": "https://ekas.io/rules/10dlc/message-content/msg-249.json" }, { "id": "MSG-250", "title": "No simulated-phishing or security-testing programmes", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-250/", "json": "https://ekas.io/rules/10dlc/message-content/msg-250.json" }, { "id": "MSG-255", "title": "No impersonating a third-party brand on the landing page or in a linked file", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-255/", "json": "https://ekas.io/rules/10dlc/message-content/msg-255.json" }, { "id": "MSG-261", "title": "The call to action must not misdescribe the programme", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-261/", "json": "https://ekas.io/rules/10dlc/message-content/msg-261.json" }, { "id": "MSG-262", "title": "No sender whose business is buying, selling or sharing consumer information", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-262/", "json": "https://ekas.io/rules/10dlc/message-content/msg-262.json" }, { "id": "MSG-263", "title": "An abandoned-cart message must carry an opt-out notice", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-263/", "json": "https://ekas.io/rules/10dlc/message-content/msg-263.json" }, { "id": "MSG-264", "title": "An abandoned-cart message must not complete the purchase in the thread", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-264/", "json": "https://ekas.io/rules/10dlc/message-content/msg-264.json" }, { "id": "MSG-266", "title": "A forwarded or referred message must say why the recipient received it", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-266/", "json": "https://ekas.io/rules/10dlc/message-content/msg-266.json" }, { "id": "MSG-267", "title": "A political donation programme must confirm intent and certify eligibility", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-267/", "json": "https://ekas.io/rules/10dlc/message-content/msg-267.json" }, { "id": "MSG-290", "title": "Political content is refused outright on platforms that prohibit it", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-290/", "json": "https://ekas.io/rules/10dlc/message-content/msg-290.json" }, { "id": "MSG-293", "title": "Verbal opt-in grants no relief on sample content", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-293/", "json": "https://ekas.io/rules/10dlc/message-content/msg-293.json" }, { "id": "MSG-296", "title": "Platform sample specifications must be met where an ISV imposes one", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-296/", "json": "https://ekas.io/rules/10dlc/message-content/msg-296.json" }, { "id": "MSG-ADULT-DATING", "title": "No adult dating or companionship solicitation", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-adult-dating/", "json": "https://ekas.io/rules/10dlc/message-content/msg-adult-dating.json" }, { "id": "MSG-BAIL-BONDS", "title": "No bail bonds or related solicitation", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-bail-bonds/", "json": "https://ekas.io/rules/10dlc/message-content/msg-bail-bonds.json" }, { "id": "MSG-CANNABIS", "title": "No cannabis, CBD, or hemp-derived product content", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-cannabis/", "json": "https://ekas.io/rules/10dlc/message-content/msg-cannabis.json" }, { "id": "MSG-CHARITY-SOLICIT", "title": "Charitable solicitation requires the charity use case and real status", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-charity-solicit/", "json": "https://ekas.io/rules/10dlc/message-content/msg-charity-solicit.json" }, { "id": "MSG-COLLECTIONS-FIRST-PARTY", "title": "First-party collections messaging must not use third-party framing", "layer": "MESSAGE_CONTENT", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-collections-first-party/", "json": "https://ekas.io/rules/10dlc/message-content/msg-collections-first-party.json" }, { "id": "MSG-CRYPTO", "title": "No cryptocurrency or high-risk investment solicitation", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-crypto/", "json": "https://ekas.io/rules/10dlc/message-content/msg-crypto.json" }, { "id": "MSG-DEBT", "title": "No third-party debt collection, relief, or credit repair content", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-debt/", "json": "https://ekas.io/rules/10dlc/message-content/msg-debt.json" }, { "id": "MSG-DECEPTIVE", "title": "Content must not be deceptive, misleading, or impersonating", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-deceptive/", "json": "https://ekas.io/rules/10dlc/message-content/msg-deceptive.json" }, { "id": "MSG-DESC-QUALITY", "title": "Campaign description must explain who, what, and how they opted in", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-desc-quality/", "json": "https://ekas.io/rules/10dlc/message-content/msg-desc-quality.json" }, { "id": "MSG-FIELD-SIMILARITY", "title": "Description, message flow, and samples must not be the same text", "layer": "MESSAGE_CONTENT", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-field-similarity/", "json": "https://ekas.io/rules/10dlc/message-content/msg-field-similarity.json" }, { "id": "MSG-FIREARMS-ADJACENT", "title": "No firearms-adjacent product marketing", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-firearms-adjacent/", "json": "https://ekas.io/rules/10dlc/message-content/msg-firearms-adjacent.json" }, { "id": "MSG-GAMBLING", "title": "No gambling or sportsbook content", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-gambling/", "json": "https://ekas.io/rules/10dlc/message-content/msg-gambling.json" }, { "id": "MSG-HIGH-RISK-FINANCIAL", "title": "No payday, short-term, or high-interest lending content", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-high-risk-financial/", "json": "https://ekas.io/rules/10dlc/message-content/msg-high-risk-financial.json" }, { "id": "MSG-ILLEGAL", "title": "No content promoting illegal activity", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-illegal/", "json": "https://ekas.io/rules/10dlc/message-content/msg-illegal.json" }, { "id": "MSG-JOB-LEADGEN", "title": "No third-party job-board or staffing lead generation", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-job-leadgen/", "json": "https://ekas.io/rules/10dlc/message-content/msg-job-leadgen.json" }, { "id": "MSG-LEAD-GEN", "title": "No third-party lead generation or multi-level marketing", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-lead-gen/", "json": "https://ekas.io/rules/10dlc/message-content/msg-lead-gen.json" }, { "id": "MSG-PHARMA", "title": "No prescription drug or controlled-substance promotion", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-pharma/", "json": "https://ekas.io/rules/10dlc/message-content/msg-pharma.json" }, { "id": "MSG-PHISHING", "title": "Content must not solicit credentials or sensitive data", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-phishing/", "json": "https://ekas.io/rules/10dlc/message-content/msg-phishing.json" }, { "id": "MSG-REAL-ESTATE-WHOLESALE", "title": "No unsolicited property-acquisition or wholesaling outreach", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-real-estate-wholesale/", "json": "https://ekas.io/rules/10dlc/message-content/msg-real-estate-wholesale.json" }, { "id": "MSG-SAMPLES-DISTINCT", "title": "Sample messages must be materially different from one another", "layer": "MESSAGE_CONTENT", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-samples-distinct/", "json": "https://ekas.io/rules/10dlc/message-content/msg-samples-distinct.json" }, { "id": "MSG-SAMPLES-NOT-ONLY-ADMIN", "title": "Samples must show campaign content, not only opt-out or help replies", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-samples-not-only-admin/", "json": "https://ekas.io/rules/10dlc/message-content/msg-samples-not-only-admin.json" }, { "id": "MSG-SAMPLES-OPTOUT", "title": "At least one sample must show opt-out language", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-samples-optout/", "json": "https://ekas.io/rules/10dlc/message-content/msg-samples-optout.json" }, { "id": "MSG-SAMPLES-REPRESENTATIVE", "title": "Sample messages must be realistic, not placeholders", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-samples-representative/", "json": "https://ekas.io/rules/10dlc/message-content/msg-samples-representative.json" }, { "id": "MSG-SAMPLES-USECASE", "title": "Sample messages must match the declared use case", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-samples-usecase/", "json": "https://ekas.io/rules/10dlc/message-content/msg-samples-usecase.json" }, { "id": "MSG-SEO-SPAM", "title": "No unsolicited agency or SEO service pitching", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-seo-spam/", "json": "https://ekas.io/rules/10dlc/message-content/msg-seo-spam.json" }, { "id": "MSG-SHAFT-ALCOHOL", "title": "Alcohol content requires robust age gating", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-shaft-alcohol/", "json": "https://ekas.io/rules/10dlc/message-content/msg-shaft-alcohol.json" }, { "id": "MSG-SHAFT-FIREARMS", "title": "No firearms sales or promotion", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-shaft-firearms/", "json": "https://ekas.io/rules/10dlc/message-content/msg-shaft-firearms.json" }, { "id": "MSG-SHAFT-HATE", "title": "No hate speech", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-shaft-hate/", "json": "https://ekas.io/rules/10dlc/message-content/msg-shaft-hate.json" }, { "id": "MSG-SHAFT-SEX", "title": "No adult or sexually explicit content", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-shaft-sex/", "json": "https://ekas.io/rules/10dlc/message-content/msg-shaft-sex.json" }, { "id": "MSG-SHAFT-TOBACCO", "title": "No tobacco, vape, or nicotine product content", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-shaft-tobacco/", "json": "https://ekas.io/rules/10dlc/message-content/msg-shaft-tobacco.json" }, { "id": "MSG-SPAM-STYLE", "title": "Messages must not use spam-signal formatting", "layer": "MESSAGE_CONTENT", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-spam-style/", "json": "https://ekas.io/rules/10dlc/message-content/msg-spam-style.json" }, { "id": "MSG-SWEEPSTAKES-DECEPTIVE", "title": "No prize or winner claims without a genuine promotion", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-sweepstakes-deceptive/", "json": "https://ekas.io/rules/10dlc/message-content/msg-sweepstakes-deceptive.json" }, { "id": "MSG-TELEHEALTH-ACQUISITION", "title": "No telehealth or supplement acquisition marketing", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-telehealth-acquisition/", "json": "https://ekas.io/rules/10dlc/message-content/msg-telehealth-acquisition.json" }, { "id": "MSG-TIMESHARE", "title": "No timeshare or vacation-club solicitation", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-timeshare/", "json": "https://ekas.io/rules/10dlc/message-content/msg-timeshare.json" }, { "id": "MSG-URL-OWNERSHIP", "title": "Links must resolve to a domain the brand owns", "layer": "MESSAGE_CONTENT", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-url-ownership/", "json": "https://ekas.io/rules/10dlc/message-content/msg-url-ownership.json" }, { "id": "MSG-VARIABLES", "title": "Template variables must use square-bracket notation", "layer": "MESSAGE_CONTENT", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/message-content/msg-variables/", "json": "https://ekas.io/rules/10dlc/message-content/msg-variables.json" }, { "id": "OPS-026", "title": "The universal opt-out keyword set must be declared", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-026/", "json": "https://ekas.io/rules/10dlc/operational/ops-026.json" }, { "id": "OPS-027", "title": "Opt-out keyword handling must be declared, not assumed", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-027/", "json": "https://ekas.io/rules/10dlc/operational/ops-027.json" }, { "id": "OPS-029", "title": "A revocation must survive punctuation, case and surrounding words", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-029/", "json": "https://ekas.io/rules/10dlc/operational/ops-029.json" }, { "id": "OPS-031", "title": "A plainly-worded opt-out counts even with no keyword in it", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-031/", "json": "https://ekas.io/rules/10dlc/operational/ops-031.json" }, { "id": "OPS-032", "title": "A help request containing a stop-word is not an opt-out", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-032/", "json": "https://ekas.io/rules/10dlc/operational/ops-032.json" }, { "id": "OPS-033", "title": "STOP must never come back as an error", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-033/", "json": "https://ekas.io/rules/10dlc/operational/ops-033.json" }, { "id": "OPS-034", "title": "A programme in another language still owes the English keyword", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-034/", "json": "https://ekas.io/rules/10dlc/operational/ops-034.json" }, { "id": "OPS-035", "title": "The mandatory keywords must work over MMS too", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-035/", "json": "https://ekas.io/rules/10dlc/operational/ops-035.json" }, { "id": "OPS-037", "title": "On a shared address, STOP must stop everything", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-037/", "json": "https://ekas.io/rules/10dlc/operational/ops-037.json" }, { "id": "OPS-038", "title": "Opt-out must not be reduced to one prescribed method", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-038/", "json": "https://ekas.io/rules/10dlc/operational/ops-038.json" }, { "id": "OPS-039", "title": "A revocation on any channel must reach the SMS suppression list", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-039/", "json": "https://ekas.io/rules/10dlc/operational/ops-039.json" }, { "id": "OPS-042", "title": "Somebody has to own revocations that arrive in conversation", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-042/", "json": "https://ekas.io/rules/10dlc/operational/ops-042.json" }, { "id": "OPS-043", "title": "A revocation crosses media", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-043/", "json": "https://ekas.io/rules/10dlc/operational/ops-043.json" }, { "id": "OPS-044", "title": "Suppression is brand-wide, not per number", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-044/", "json": "https://ekas.io/rules/10dlc/operational/ops-044.json" }, { "id": "OPS-045", "title": "Sending stops on receipt, including on a political programme", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-045/", "json": "https://ekas.io/rules/10dlc/operational/ops-045.json" }, { "id": "OPS-046", "title": "The honouring clock starts when the revocation arrives", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-046/", "json": "https://ekas.io/rules/10dlc/operational/ops-046.json" }, { "id": "OPS-047", "title": "A state may give you less time than the federal limit", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-047/", "json": "https://ekas.io/rules/10dlc/operational/ops-047.json" }, { "id": "OPS-050", "title": "The opt-out confirmation is worth sending inside five minutes", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-050/", "json": "https://ekas.io/rules/10dlc/operational/ops-050.json" }, { "id": "OPS-051", "title": "Only ask which messages to stop when there is more than one kind", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-051/", "json": "https://ekas.io/rules/10dlc/operational/ops-051.json" }, { "id": "OPS-052", "title": "Silence after a scope question revokes everything", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-052/", "json": "https://ekas.io/rules/10dlc/operational/ops-052.json" }, { "id": "OPS-053", "title": "A STOP answering a scope question must not be answered with another", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-053/", "json": "https://ekas.io/rules/10dlc/operational/ops-053.json" }, { "id": "OPS-054", "title": "Revoking against an exempt message stops everything else too", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-054/", "json": "https://ekas.io/rules/10dlc/operational/ops-054.json" }, { "id": "OPS-055", "title": "Revoke-all across categories has a deadline", "layer": "OPERATIONAL", "severity": "LOW", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-055/", "json": "https://ekas.io/rules/10dlc/operational/ops-055.json" }, { "id": "OPS-056", "title": "Opt-out records must keep the words the consumer actually sent", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-056/", "json": "https://ekas.io/rules/10dlc/operational/ops-056.json" }, { "id": "OPS-057", "title": "Log the sends you did not make", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-057/", "json": "https://ekas.io/rules/10dlc/operational/ops-057.json" }, { "id": "OPS-058", "title": "Re-read the inbound log for opt-outs the handler missed", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-058/", "json": "https://ekas.io/rules/10dlc/operational/ops-058.json" }, { "id": "OPS-061", "title": "A later form fill does not undo an earlier opt-out", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-061/", "json": "https://ekas.io/rules/10dlc/operational/ops-061.json" }, { "id": "OPS-062", "title": "An opted-out consumer must be able to come back", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-062/", "json": "https://ekas.io/rules/10dlc/operational/ops-062.json" }, { "id": "OPS-063", "title": "Opt-out records must not be shared onward", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-063/", "json": "https://ekas.io/rules/10dlc/operational/ops-063.json" }, { "id": "OPS-065", "title": "A carrier opt-out is authoritative even if your list has no record", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-065/", "json": "https://ekas.io/rules/10dlc/operational/ops-065.json" }, { "id": "OPS-066", "title": "Watch the opt-out rate, and act at both thresholds", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-066/", "json": "https://ekas.io/rules/10dlc/operational/ops-066.json" }, { "id": "OPS-068", "title": "STOP and HELP volumes are a standing report", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-068/", "json": "https://ekas.io/rules/10dlc/operational/ops-068.json" }, { "id": "OPS-070", "title": "A referral opt-out covers everything sent through the application", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-070/", "json": "https://ekas.io/rules/10dlc/operational/ops-070.json" }, { "id": "OPS-071", "title": "Group messaging needs a member opt-out and anti-abuse controls", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-071/", "json": "https://ekas.io/rules/10dlc/operational/ops-071.json" }, { "id": "OPS-072", "title": "The programme must not evade opt-out detection", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-072/", "json": "https://ekas.io/rules/10dlc/operational/ops-072.json" }, { "id": "OPS-073", "title": "Toll-free keyword behaviour cannot be customised, so do not promise it", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-073/", "json": "https://ekas.io/rules/10dlc/operational/ops-073.json" }, { "id": "OPS-074", "title": "Toll-free opt-out language is appended for you, and billed", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-074/", "json": "https://ekas.io/rules/10dlc/operational/ops-074.json" }, { "id": "OPS-075", "title": "Opt-out instructions must recur, not just appear at opt-in", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-075/", "json": "https://ekas.io/rules/10dlc/operational/ops-075.json" }, { "id": "OPS-076", "title": "Customer-care contact details must recur too", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-076/", "json": "https://ekas.io/rules/10dlc/operational/ops-076.json" }, { "id": "OPS-078", "title": "HELP is answered whoever asks", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-078/", "json": "https://ekas.io/rules/10dlc/operational/ops-078.json" }, { "id": "OPS-079", "title": "HELP must work in every form it arrives in", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-079/", "json": "https://ekas.io/rules/10dlc/operational/ops-079.json" }, { "id": "OPS-081", "title": "The HELP reply must send people somewhere that answers", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-081/", "json": "https://ekas.io/rules/10dlc/operational/ops-081.json" }, { "id": "OPS-083", "title": "Carrier deactivation files must be ingested daily", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-083/", "json": "https://ekas.io/rules/10dlc/operational/ops-083.json" }, { "id": "OPS-085", "title": "The programme must scrub deactivated numbers before sending", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-085/", "json": "https://ekas.io/rules/10dlc/operational/ops-085.json" }, { "id": "OPS-087", "title": "The reassigned-numbers database is the only route to the safe harbour", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-087/", "json": "https://ekas.io/rules/10dlc/operational/ops-087.json" }, { "id": "OPS-088", "title": "Some states make reassigned-number screening mandatory", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-088/", "json": "https://ekas.io/rules/10dlc/operational/ops-088.json" }, { "id": "OPS-089", "title": "A ported number is a new subscriber", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-089/", "json": "https://ekas.io/rules/10dlc/operational/ops-089.json" }, { "id": "OPS-090", "title": "Check the number is a live mobile before paying to send to it", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-090/", "json": "https://ekas.io/rules/10dlc/operational/ops-090.json" }, { "id": "OPS-092", "title": "Local time is where the recipient is, not what their area code says", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-092/", "json": "https://ekas.io/rules/10dlc/operational/ops-092.json" }, { "id": "OPS-093", "title": "Several states set a narrower quiet-hours window than the federal one", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-093/", "json": "https://ekas.io/rules/10dlc/operational/ops-093.json" }, { "id": "OPS-096", "title": "A state may black out whole days", "layer": "OPERATIONAL", "severity": "LOW", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-096/", "json": "https://ekas.io/rules/10dlc/operational/ops-096.json" }, { "id": "OPS-097", "title": "Some states cap how often you may raise the same subject", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-097/", "json": "https://ekas.io/rules/10dlc/operational/ops-097.json" }, { "id": "OPS-098", "title": "There is a per-recipient daily ceiling even without a state rule", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-098/", "json": "https://ekas.io/rules/10dlc/operational/ops-098.json" }, { "id": "OPS-099", "title": "A state may cap monthly volume and demand the logs", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-099/", "json": "https://ekas.io/rules/10dlc/operational/ops-099.json" }, { "id": "OPS-100", "title": "A national campaign needs a per-state matrix, evaluated against the strictest rule", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-100/", "json": "https://ekas.io/rules/10dlc/operational/ops-100.json" }, { "id": "OPS-101", "title": "Default to daytime hours even where nothing requires it", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-101/", "json": "https://ekas.io/rules/10dlc/operational/ops-101.json" }, { "id": "OPS-102", "title": "The national do-not-call registry must be scrubbed before any solicitation", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-102/", "json": "https://ekas.io/rules/10dlc/operational/ops-102.json" }, { "id": "OPS-103", "title": "A registry snapshot older than a month is not a scrub", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-103/", "json": "https://ekas.io/rules/10dlc/operational/ops-103.json" }, { "id": "OPS-104", "title": "Several states run their own do-not-call registry", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-104/", "json": "https://ekas.io/rules/10dlc/operational/ops-104.json" }, { "id": "OPS-105", "title": "The internal do-not-call list is checked on every send", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-105/", "json": "https://ekas.io/rules/10dlc/operational/ops-105.json" }, { "id": "OPS-107", "title": "Staff have to be trained on the internal list, and it has to be evidenced", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-107/", "json": "https://ekas.io/rules/10dlc/operational/ops-107.json" }, { "id": "OPS-108", "title": "A do-not-call request is recorded when it is made", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-108/", "json": "https://ekas.io/rules/10dlc/operational/ops-108.json" }, { "id": "OPS-109", "title": "The scrub process needs writing down, version dates included", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-109/", "json": "https://ekas.io/rules/10dlc/operational/ops-109.json" }, { "id": "OPS-110", "title": "Some states require the seller to register before texting residents", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-110/", "json": "https://ekas.io/rules/10dlc/operational/ops-110.json" }, { "id": "OPS-113", "title": "A state may impose its own opt-out and identification duties", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-113/", "json": "https://ekas.io/rules/10dlc/operational/ops-113.json" }, { "id": "OPS-114", "title": "A programme relying on the delivery exemption still owes an opt-out", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-114/", "json": "https://ekas.io/rules/10dlc/operational/ops-114.json" }, { "id": "OPS-115", "title": "An exempt message must not cost the recipient anything", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-115/", "json": "https://ekas.io/rules/10dlc/operational/ops-115.json" }, { "id": "OPS-116", "title": "Carrier approval is not legal cover", "layer": "OPERATIONAL", "severity": "LOW", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-116/", "json": "https://ekas.io/rules/10dlc/operational/ops-116.json" }, { "id": "OPS-123", "title": "Every message needs a valid carrier message-class tag", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-123/", "json": "https://ekas.io/rules/10dlc/operational/ops-123.json" }, { "id": "OPS-124", "title": "Unregistered and P2P-classified traffic has a hard per-number ceiling", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-124/", "json": "https://ekas.io/rules/10dlc/operational/ops-124.json" }, { "id": "OPS-126", "title": "A low-volume campaign has a ceiling, not a warning", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-126/", "json": "https://ekas.io/rules/10dlc/operational/ops-126.json" }, { "id": "OPS-127", "title": "UCaaS low-volume carries restrictions beyond the volume", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-127/", "json": "https://ekas.io/rules/10dlc/operational/ops-127.json" }, { "id": "OPS-128", "title": "Registering and vetting a brand does not raise the platform rate limit", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-128/", "json": "https://ekas.io/rules/10dlc/operational/ops-128.json" }, { "id": "OPS-130", "title": "Tax-exempt status is not a political vet", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-130/", "json": "https://ekas.io/rules/10dlc/operational/ops-130.json" }, { "id": "OPS-131", "title": "A validity period shorter than the queue drops messages silently", "layer": "OPERATIONAL", "severity": "LOW", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-131/", "json": "https://ekas.io/rules/10dlc/operational/ops-131.json" }, { "id": "OPS-132", "title": "The consumer-traffic thresholds are where P2P stops", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-132/", "json": "https://ekas.io/rules/10dlc/operational/ops-132.json" }, { "id": "OPS-133", "title": "A P2P exemption has conditions, all of them", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-133/", "json": "https://ekas.io/rules/10dlc/operational/ops-133.json" }, { "id": "OPS-134", "title": "The registry has API rate limits of its own", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-134/", "json": "https://ekas.io/rules/10dlc/operational/ops-134.json" }, { "id": "OPS-135", "title": "Do not spread one message across many numbers", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-135/", "json": "https://ekas.io/rules/10dlc/operational/ops-135.json" }, { "id": "OPS-136", "title": "The campaign must not duplicate another campaign on the account", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-136/", "json": "https://ekas.io/rules/10dlc/operational/ops-136.json" }, { "id": "OPS-137", "title": "Do not burn numbers and replace them", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-137/", "json": "https://ekas.io/rules/10dlc/operational/ops-137.json" }, { "id": "OPS-138", "title": "A blocked number must not be automatically replaced", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-138/", "json": "https://ekas.io/rules/10dlc/operational/ops-138.json" }, { "id": "OPS-139", "title": "One number, one static route", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-139/", "json": "https://ekas.io/rules/10dlc/operational/ops-139.json" }, { "id": "OPS-140", "title": "Grey routes are not a price advantage", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-140/", "json": "https://ekas.io/rules/10dlc/operational/ops-140.json" }, { "id": "OPS-141", "title": "One approved number is controlled by one party", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-141/", "json": "https://ekas.io/rules/10dlc/operational/ops-141.json" }, { "id": "OPS-142", "title": "A legitimately shared number needs a register of who sends on it", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-142/", "json": "https://ekas.io/rules/10dlc/operational/ops-142.json" }, { "id": "OPS-143", "title": "Distributing like content across several numbers needs an arrangement", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-143/", "json": "https://ekas.io/rules/10dlc/operational/ops-143.json" }, { "id": "OPS-144", "title": "Do not rotate domains across a bulk send", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-144/", "json": "https://ekas.io/rules/10dlc/operational/ops-144.json" }, { "id": "OPS-145", "title": "Consecutive number ranges are a volume signal", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-145/", "json": "https://ekas.io/rules/10dlc/operational/ops-145.json" }, { "id": "OPS-146", "title": "Identical bodies across a bulk send fingerprint the campaign", "layer": "OPERATIONAL", "severity": "LOW", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-146/", "json": "https://ekas.io/rules/10dlc/operational/ops-146.json" }, { "id": "OPS-149", "title": "Live content has to keep matching the registration", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-149/", "json": "https://ekas.io/rules/10dlc/operational/ops-149.json" }, { "id": "OPS-150", "title": "Send only the message types the subscriber agreed to", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-150/", "json": "https://ekas.io/rules/10dlc/operational/ops-150.json" }, { "id": "OPS-151", "title": "Separate marketing traffic once volume matters", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-151/", "json": "https://ekas.io/rules/10dlc/operational/ops-151.json" }, { "id": "OPS-152", "title": "One recognisable number per programme", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-152/", "json": "https://ekas.io/rules/10dlc/operational/ops-152.json" }, { "id": "OPS-153", "title": "The sender must be who the message says it is", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-153/", "json": "https://ekas.io/rules/10dlc/operational/ops-153.json" }, { "id": "OPS-154", "title": "Where the numbers came from matters", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-154/", "json": "https://ekas.io/rules/10dlc/operational/ops-154.json" }, { "id": "OPS-155", "title": "Sending through a provider you have no relationship with is a red flag", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-155/", "json": "https://ekas.io/rules/10dlc/operational/ops-155.json" }, { "id": "OPS-156", "title": "Watch for traffic that is being pumped", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-156/", "json": "https://ekas.io/rules/10dlc/operational/ops-156.json" }, { "id": "OPS-157", "title": "A provider can block anything its risk assessment dislikes", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-157/", "json": "https://ekas.io/rules/10dlc/operational/ops-157.json" }, { "id": "OPS-159", "title": "A registered campaign must expect to carry traffic", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-159/", "json": "https://ekas.io/rules/10dlc/operational/ops-159.json" }, { "id": "OPS-161", "title": "Campaign auto-renewal must be set deliberately", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-161/", "json": "https://ekas.io/rules/10dlc/operational/ops-161.json" }, { "id": "OPS-180", "title": "Approved samples do not license prohibited content", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-180/", "json": "https://ekas.io/rules/10dlc/operational/ops-180.json" }, { "id": "OPS-199", "title": "Consent records must capture all seven required fields", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-199/", "json": "https://ekas.io/rules/10dlc/operational/ops-199.json" }, { "id": "OPS-201", "title": "The consent experience itself must be versioned and retained", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-201/", "json": "https://ekas.io/rules/10dlc/operational/ops-201.json" }, { "id": "OPS-204", "title": "Verbal consent records must substitute a call identifier for the IP address", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-204/", "json": "https://ekas.io/rules/10dlc/operational/ops-204.json" }, { "id": "OPS-207", "title": "The consent record must name the page the opt-in came from", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-207/", "json": "https://ekas.io/rules/10dlc/operational/ops-207.json" }, { "id": "OPS-208", "title": "The consent record should carry the browser user agent", "layer": "OPERATIONAL", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-208/", "json": "https://ekas.io/rules/10dlc/operational/ops-208.json" }, { "id": "OPS-209", "title": "The consent record must say which act gave consent", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-209/", "json": "https://ekas.io/rules/10dlc/operational/ops-209.json" }, { "id": "OPS-210", "title": "Telemarketing consent must retain the request, its purpose and the answer", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-210/", "json": "https://ekas.io/rules/10dlc/operational/ops-210.json" }, { "id": "OPS-214", "title": "Telemarketing consent taken by phone must retain the recording of both halves", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-214/", "json": "https://ekas.io/rules/10dlc/operational/ops-214.json" }, { "id": "OPS-215", "title": "Express written consent must name the specific number and bear a signature", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-215/", "json": "https://ekas.io/rules/10dlc/operational/ops-215.json" }, { "id": "OPS-217", "title": "Consent must be tracked per consumer, not per list", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-217/", "json": "https://ekas.io/rules/10dlc/operational/ops-217.json" }, { "id": "OPS-219", "title": "Opt-out records must be retained alongside opt-ins", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-219/", "json": "https://ekas.io/rules/10dlc/operational/ops-219.json" }, { "id": "OPS-221", "title": "The retention period must clear the longest window that applies", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-221/", "json": "https://ekas.io/rules/10dlc/operational/ops-221.json" }, { "id": "OPS-223", "title": "The retention clock starts at the last message, not the opt-in", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-223/", "json": "https://ekas.io/rules/10dlc/operational/ops-223.json" }, { "id": "OPS-232", "title": "A spoken opt-in needs a per-consumer artifact, not just a script", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-232/", "json": "https://ekas.io/rules/10dlc/operational/ops-232.json" }, { "id": "OPS-233", "title": "A spoken consent record must name the agent who took it", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-233/", "json": "https://ekas.io/rules/10dlc/operational/ops-233.json" }, { "id": "OPS-235", "title": "A spoken consent record must pin the script version that was read", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-235/", "json": "https://ekas.io/rules/10dlc/operational/ops-235.json" }, { "id": "OPS-236", "title": "An IVR opt-in must log the prompt, the keypress, the time and the call", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-236/", "json": "https://ekas.io/rules/10dlc/operational/ops-236.json" }, { "id": "OPS-239", "title": "Declining to be recorded must not block the opt-in", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-239/", "json": "https://ekas.io/rules/10dlc/operational/ops-239.json" }, { "id": "OPS-240", "title": "Recordings must outlive the consent records they evidence", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-240/", "json": "https://ekas.io/rules/10dlc/operational/ops-240.json" }, { "id": "OPS-251", "title": "Consent left unused for a month must be reconfirmed", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-251/", "json": "https://ekas.io/rules/10dlc/operational/ops-251.json" }, { "id": "OPS-252", "title": "Consent collected away from the handset should be confirmed on it", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-252/", "json": "https://ekas.io/rules/10dlc/operational/ops-252.json" }, { "id": "OPS-256", "title": "A recurring programme should expire consent that has gone quiet", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-256/", "json": "https://ekas.io/rules/10dlc/operational/ops-256.json" }, { "id": "OPS-261", "title": "Only the charity may use the numbers a charity collects", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-261/", "json": "https://ekas.io/rules/10dlc/operational/ops-261.json" }, { "id": "OPS-292", "title": "Evidence screenshots must say when and where they were taken", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-292/", "json": "https://ekas.io/rules/10dlc/operational/ops-292.json" }, { "id": "OPS-323", "title": "An identity appeal has a window, and it runs from brand creation", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-323/", "json": "https://ekas.io/rules/10dlc/operational/ops-323.json" }, { "id": "OPS-324", "title": "An appeal is void if you edit the identity you are appealing", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-324/", "json": "https://ekas.io/rules/10dlc/operational/ops-324.json" }, { "id": "OPS-344", "title": "A brand carrying live work cannot have its identity edited at all", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-344/", "json": "https://ekas.io/rules/10dlc/operational/ops-344.json" }, { "id": "OPS-384", "title": "Nothing goes out before the opt-in", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "post", "url": "https://ekas.io/rules/10dlc/operational/ops-384/", "json": "https://ekas.io/rules/10dlc/operational/ops-384.json" }, { "id": "OPS-385", "title": "A referral programme must not pay people to forward messages", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-385/", "json": "https://ekas.io/rules/10dlc/operational/ops-385.json" }, { "id": "OPS-FREQ-COHERENT", "title": "Declared frequency must be consistent everywhere it appears", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-freq-coherent/", "json": "https://ekas.io/rules/10dlc/operational/ops-freq-coherent.json" }, { "id": "OPS-HELP-ONE-TIME", "title": "HELP must be supported even on one-time programmes", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-help-one-time/", "json": "https://ekas.io/rules/10dlc/operational/ops-help-one-time.json" }, { "id": "OPS-OPTOUT-CONF-ONLY", "title": "Opt-out confirmation must be the only message sent after revocation", "layer": "OPERATIONAL", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-optout-conf-only/", "json": "https://ekas.io/rules/10dlc/operational/ops-optout-conf-only.json" }, { "id": "OPS-POOL-DECLARED", "title": "Number pooling must be declared consistently with the campaign scale", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-pool-declared/", "json": "https://ekas.io/rules/10dlc/operational/ops-pool-declared.json" }, { "id": "OPS-QUIET-HOURS-DISCLOSED", "title": "Quiet-hours handling should be disclosed for promotional programmes", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-quiet-hours-disclosed/", "json": "https://ekas.io/rules/10dlc/operational/ops-quiet-hours-disclosed.json" }, { "id": "OPS-RETENTION-STATED", "title": "Consent record retention period should be stated", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-retention-stated/", "json": "https://ekas.io/rules/10dlc/operational/ops-retention-stated.json" }, { "id": "OPS-USECASE-SCOPE", "title": "The campaign must not describe content it is not registered to send", "layer": "OPERATIONAL", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-usecase-scope/", "json": "https://ekas.io/rules/10dlc/operational/ops-usecase-scope.json" }, { "id": "OPS-VOLUME-PLAUSIBLE", "title": "Declared volume must be plausible for the business", "layer": "OPERATIONAL", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/operational/ops-volume-plausible/", "json": "https://ekas.io/rules/10dlc/operational/ops-volume-plausible.json" }, { "id": "POL-001", "title": "A privacy policy URL is required on the campaign", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-001/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-001.json" }, { "id": "POL-002", "title": "A terms and conditions URL is required on the campaign", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-002/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-002.json" }, { "id": "POL-003", "title": "An uploaded policy document must fit the provider file constraints", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-003/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-003.json" }, { "id": "POL-005", "title": "The terms and conditions attestation must be set", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-005/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-005.json" }, { "id": "POL-010", "title": "Both policy URLs must resolve and return content anonymously", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-010/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-010.json" }, { "id": "POL-015", "title": "The policy host must serve a valid certificate of its own", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-015/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-015.json" }, { "id": "POL-016", "title": "The privacy policy URL must open an actual privacy policy", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-016/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-016.json" }, { "id": "POL-018", "title": "Policy pages must be machine-crawlable", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-018/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-018.json" }, { "id": "POL-020", "title": "A non-English site needs an English policy", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-020/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-020.json" }, { "id": "POL-021", "title": "Policy URLs must not redirect", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-021/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-021.json" }, { "id": "POL-022", "title": "The policy must be the brand's own, not a platform's", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-022/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-022.json" }, { "id": "POL-023", "title": "A social profile is not a policy page", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-023/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-023.json" }, { "id": "POL-024", "title": "The site hosting the policy must itself be live and real", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-024/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-024.json" }, { "id": "POL-025", "title": "Exactly one privacy policy must be discoverable", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-025/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-025.json" }, { "id": "POL-026", "title": "The policy on the site and the policy attached to the registration must agree", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-026/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-026.json" }, { "id": "POL-027", "title": "The policy URLs must stay live after approval", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/policy-page/pol-027/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-027.json" }, { "id": "POL-028", "title": "Keep a dated copy of both documents as submitted", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-028/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-028.json" }, { "id": "POL-030", "title": "Both documents must be linked from the site footer on every page", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-030/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-030.json" }, { "id": "POL-041", "title": "Offline and keyword opt-in copy must carry the route to the policy", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-041/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-041.json" }, { "id": "POL-043", "title": "Print, QR and point-of-sale calls to action need a typeable policy URL", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-043/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-043.json" }, { "id": "POL-044", "title": "The QR landing page must link a compliant policy and message-programme terms", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-044/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-044.json" }, { "id": "POL-045", "title": "An offline opt-in does not relax the policy content requirements", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-045/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-045.json" }, { "id": "POL-050", "title": "Privacy policy must state mobile opt-in data is not shared or sold", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-050/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-050.json" }, { "id": "POL-053", "title": "The clause must say NOT SHARED, not merely \"not sold\"", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-053/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-053.json" }, { "id": "POL-058", "title": "A service-provider carve-back is required, not prohibited", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-058/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-058.json" }, { "id": "POL-060", "title": "No exception may permit sharing SMS opt-in data", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-060/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-060.json" }, { "id": "POL-061", "title": "The non-sharing prohibition must hold even with consumer consent", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-061/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-061.json" }, { "id": "POL-062", "title": "A general permission to share data with other companies fails even where SMS is never named", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-062/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-062.json" }, { "id": "POL-063", "title": "A policy that says mobile opt-in data is shared is refused outright", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-063/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-063.json" }, { "id": "POL-064", "title": "No clause anywhere in the policy may permit sharing data for third-party marketing", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-064/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-064.json" }, { "id": "POL-065", "title": "Boilerplate \"trusted partners\" language must be removed or narrowed", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-065/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-065.json" }, { "id": "POL-066", "title": "CCPA sold/shared disclosure must exclude phone numbers and SMS consent", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-066/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-066.json" }, { "id": "POL-067", "title": "A Do-Not-Sell link must not appear to reopen the SMS carve-out", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-067/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-067.json" }, { "id": "POL-068", "title": "An override sentence should say the SMS clause prevails", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-068/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-068.json" }, { "id": "POL-069", "title": "The general policy and the SMS clause must not contradict each other", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-069/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-069.json" }, { "id": "POL-070", "title": "No other document on the domain may contradict the SMS non-sharing clause", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-070/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-070.json" }, { "id": "POL-071", "title": "No document may reserve the right to sell or share consent itself", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-071/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-071.json" }, { "id": "POL-072", "title": "Consent must not be described as transferable or assignable", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-072/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-072.json" }, { "id": "POL-073", "title": "The policy should say the brand does not use rented or purchased lists", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-073/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-073.json" }, { "id": "POL-074", "title": "An explicit SMS opt-in carve-out belongs in the policy either way", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-074/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-074.json" }, { "id": "POL-076", "title": "The privacy policy must describe data handling, not sell the programme", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-076/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-076.json" }, { "id": "POL-078", "title": "A political brand is held to the same data-sharing ban", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-078/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-078.json" }, { "id": "POL-079", "title": "A charity policy must bar anyone but the charity from using subscriber data", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-079/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-079.json" }, { "id": "POL-080", "title": "A political donation programme must put its policy in front of donors", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-080/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-080.json" }, { "id": "POL-090", "title": "The policy must say what messaging data is collected", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-090/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-090.json" }, { "id": "POL-091", "title": "The policy must say how the number was obtained", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-091/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-091.json" }, { "id": "POL-092", "title": "The policy must say what the messages are for", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-092/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-092.json" }, { "id": "POL-093", "title": "A non-marketing programme's policy must not describe promotional texting", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-093/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-093.json" }, { "id": "POL-094", "title": "The policy must describe how information is collected, used and shared", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-094/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-094.json" }, { "id": "POL-095", "title": "The policy must say how to contact the sender", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-095/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-095.json" }, { "id": "POL-096", "title": "The policy must state who the business is", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-096/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-096.json" }, { "id": "POL-097", "title": "The policy must carry opt-out instructions of its own", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-097/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-097.json" }, { "id": "POL-098", "title": "The policy must disclose message frequency", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-098/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-098.json" }, { "id": "POL-099", "title": "The policy must carry the message-and-data-rates disclosure", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-099/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-099.json" }, { "id": "POL-101", "title": "The registered brand name must appear in the privacy policy", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-101/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-101.json" }, { "id": "POL-104", "title": "The policy must say how message content is handled", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-104/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-104.json" }, { "id": "POL-105", "title": "The policy must describe its security safeguards at a high level", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-105/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-105.json" }, { "id": "POL-106", "title": "The policy must state retention and consumer rights", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-106/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-106.json" }, { "id": "POL-107", "title": "The policy must be consistent with applicable privacy law", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-107/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-107.json" }, { "id": "POL-108", "title": "The policy must describe what the business actually does", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-108/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-108.json" }, { "id": "POL-109", "title": "A cart-reminder programme must say how abandonment is detected", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-109/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-109.json" }, { "id": "POL-110", "title": "A cart-reminder programme must be reflected in the terms", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-110/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-110.json" }, { "id": "POL-111", "title": "An incentivised opt-in needs a financial-incentive notice that agrees with the SMS clause", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-111/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-111.json" }, { "id": "POL-112", "title": "Location-triggered messaging must be described in the policy", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-112/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-112.json" }, { "id": "POL-113", "title": "The policy needs a children's-data section", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-113/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-113.json" }, { "id": "POL-114", "title": "A child-directed service owes the full COPPA notice", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-114/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-114.json" }, { "id": "POL-115", "title": "Children's data needs a published retention policy", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-115/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-115.json" }, { "id": "POL-116", "title": "A written internal do-not-call policy must exist", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-116/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-116.json" }, { "id": "POL-117", "title": "No document may designate an exclusive way to revoke consent", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-117/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-117.json" }, { "id": "POL-121", "title": "The policy must say what it covers", "layer": "POLICY_PAGE", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-121/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-121.json" }, { "id": "POL-122", "title": "The policy must list the categories of personal information collected", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-122/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-122.json" }, { "id": "POL-123", "title": "The policy must list where the information came from", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-123/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-123.json" }, { "id": "POL-124", "title": "The policy must state the purpose of each category", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-124/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-124.json" }, { "id": "POL-125", "title": "The policy must list who the information is disclosed to", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-125/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-125.json" }, { "id": "POL-126", "title": "The policy must say whether data was sold or shared in the last 12 months", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-126/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-126.json" }, { "id": "POL-127", "title": "The policy must state its position on minors under 16", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-127/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-127.json" }, { "id": "POL-128", "title": "The policy must state its position on sensitive personal information", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-128/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-128.json" }, { "id": "POL-129", "title": "The policy must name or categorise its processors", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-129/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-129.json" }, { "id": "POL-130", "title": "The policy must disclose cookies, pixels and tracking", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-130/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-130.json" }, { "id": "POL-131", "title": "The policy must describe how opt-out preference signals are handled", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-131/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-131.json" }, { "id": "POL-133", "title": "A brand handling EU or UK data needs a GDPR addendum", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-133/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-133.json" }, { "id": "POL-134", "title": "The policy must enumerate the CCPA consumer rights", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-134/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-134.json" }, { "id": "POL-135", "title": "The policy must say how to exercise those rights", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-135/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-135.json" }, { "id": "POL-136", "title": "A business that sells or shares must publish the Do-Not-Sell link", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-136/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-136.json" }, { "id": "POL-137", "title": "Other state-law addenda are needed where thresholds are met", "layer": "POLICY_PAGE", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-137/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-137.json" }, { "id": "POL-138", "title": "The policy should offer an accessible alternative format", "layer": "POLICY_PAGE", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-138/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-138.json" }, { "id": "POL-139", "title": "The policy should be printable", "layer": "POLICY_PAGE", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-139/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-139.json" }, { "id": "POL-140", "title": "Both documents must say how changes are communicated", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-140/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-140.json" }, { "id": "POL-141", "title": "The published documents must show when they were last updated", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-141/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-141.json" }, { "id": "POL-150", "title": "The SMS terms must exist as a document of their own", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-150/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-150.json" }, { "id": "POL-151", "title": "The SMS terms must be about the messaging programme", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-151/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-151.json" }, { "id": "POL-152", "title": "The SMS terms must be findable rather than buried", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-152/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-152.json" }, { "id": "POL-156", "title": "Published policy must not contain unreplaced template tokens", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-156/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-156.json" }, { "id": "POL-157", "title": "The documents must describe the programme as it runs today", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-157/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-157.json" }, { "id": "POL-170", "title": "Terms must contain a dedicated SMS/messaging section", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-170/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-170.json" }, { "id": "POL-171", "title": "The terms must describe the programme", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-171/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-171.json" }, { "id": "POL-175", "title": "The terms must carry opt-out information", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-175/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-175.json" }, { "id": "POL-176", "title": "SMS terms must state message frequency and that rates may apply", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-176/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-176.json" }, { "id": "POL-177", "title": "The terms must say one final message follows an opt-out", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-177/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-177.json" }, { "id": "POL-178", "title": "The terms should say how to re-subscribe", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-178/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-178.json" }, { "id": "POL-180", "title": "SMS terms must state consent is not a condition of purchase", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-180/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-180.json" }, { "id": "POL-181", "title": "The terms must describe every opt-in method actually used", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-181/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-181.json" }, { "id": "POL-182", "title": "SMS terms must carry a carrier non-liability disclaimer", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-182/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-182.json" }, { "id": "POL-184", "title": "SMS terms must list the supported opt-out and help keywords", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-184/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-184.json" }, { "id": "POL-185", "title": "The terms should state a minimum age", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-185/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-185.json" }, { "id": "POL-186", "title": "The terms should say the subscriber warrants the number is theirs", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-186/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-186.json" }, { "id": "POL-187", "title": "The terms should state the right to change or end the programme", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-187/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-187.json" }, { "id": "POL-188", "title": "SMS terms and privacy policy must link to each other", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-188/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-188.json" }, { "id": "POL-189", "title": "The terms must distinguish transactional from promotional messages", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-189/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-189.json" }, { "id": "POL-190", "title": "SMS terms must give a working support contact", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-190/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-190.json" }, { "id": "POL-191", "title": "The terms must say the opt-in applies to this programme only", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-191/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-191.json" }, { "id": "POL-192", "title": "A sweepstakes campaign needs its sweepstakes terms in the T&C", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-192/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-192.json" }, { "id": "POL-193", "title": "The programme described in the terms must match the registered use case", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-193/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-193.json" }, { "id": "POL-194", "title": "The terms must not say consumer data is shared", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-194/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-194.json" }, { "id": "POL-195", "title": "No affiliate-marketing or lead-generation language in the terms", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-195/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-195.json" }, { "id": "POL-196", "title": "Opt-out information must appear in all three places", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-196/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-196.json" }, { "id": "POL-197", "title": "The programme name must appear on the call to action and in the terms", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-197/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-197.json" }, { "id": "POL-198", "title": "STOP and HELP instructions must be legible — bold is not required", "layer": "POLICY_PAGE", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-198/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-198.json" }, { "id": "POL-200", "title": "The terms need an acceptance clause", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-200/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-200.json" }, { "id": "POL-201", "title": "The terms must name the contracting entity and its address", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-201/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-201.json" }, { "id": "POL-202", "title": "The terms should state a minimum age", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-202/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-202.json" }, { "id": "POL-203", "title": "The terms should cover accounts and credentials", "layer": "POLICY_PAGE", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-203/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-203.json" }, { "id": "POL-204", "title": "The services in the terms must match the campaign description", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-204/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-204.json" }, { "id": "POL-205", "title": "A retail brand's terms should cover orders and payment", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-205/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-205.json" }, { "id": "POL-206", "title": "A retail brand's terms should cover shipping and returns", "layer": "POLICY_PAGE", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-206/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-206.json" }, { "id": "POL-207", "title": "The terms should include an acceptable-use clause", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-207/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-207.json" }, { "id": "POL-208", "title": "The terms should cover user-generated content", "layer": "POLICY_PAGE", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-208/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-208.json" }, { "id": "POL-209", "title": "The terms should state intellectual-property ownership", "layer": "POLICY_PAGE", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-209/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-209.json" }, { "id": "POL-210", "title": "The terms should disclaim third-party links and services", "layer": "POLICY_PAGE", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-210/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-210.json" }, { "id": "POL-212", "title": "Email and other-channel marketing terms must be kept separate from SMS consent", "layer": "POLICY_PAGE", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-212/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-212.json" }, { "id": "POL-213", "title": "The terms should allocate risk", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-213/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-213.json" }, { "id": "POL-214", "title": "Arbitration and class-waiver language needs a lawyer", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-214/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-214.json" }, { "id": "POL-215", "title": "The terms should state governing law and venue", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-215/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-215.json" }, { "id": "POL-216", "title": "The terms should cover termination", "layer": "POLICY_PAGE", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-216/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-216.json" }, { "id": "POL-217", "title": "The terms should carry the standard boilerplate", "layer": "POLICY_PAGE", "severity": "LOW", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-217/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-217.json" }, { "id": "POL-219", "title": "The terms must carry a contact block", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-219/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-219.json" }, { "id": "POL-225", "title": "Legal entity name must be identical across policy, terms and brand record", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-225/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-225.json" }, { "id": "POL-226", "title": "The brand name must be identical across samples, SMS terms and the opt-in disclosure", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-226/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-226.json" }, { "id": "POL-228", "title": "The terms, the use case and the samples must promise the same messages", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-228/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-228.json" }, { "id": "POL-229", "title": "The support contact in the terms must match the HELP reply", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-229/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-229.json" }, { "id": "POL-230", "title": "Keywords in the SMS terms must match the keywords declared on the campaign", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-230/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-230.json" }, { "id": "POL-231", "title": "The ages in the terms and the privacy policy must not conflict", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-231/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-231.json" }, { "id": "POL-232", "title": "Every opt-in surface on the site must appear in the terms", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-232/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-232.json" }, { "id": "POL-233", "title": "The document dates must not predate the last change to the programme", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-233/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-233.json" }, { "id": "POL-234", "title": "An opt-in incentive must be described in both documents", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-234/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-234.json" }, { "id": "POL-240", "title": "Template policy and website content is a known reject cause", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-240/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-240.json" }, { "id": "POL-241", "title": "A generated document must carry brand-specific facts", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-241/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-241.json" }, { "id": "POL-242", "title": "Never assert a fact about the business nobody has confirmed", "layer": "POLICY_PAGE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-242/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-242.json" }, { "id": "POL-243", "title": "Mark every unverified variable and block export until it is resolved", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-243/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-243.json" }, { "id": "POL-244", "title": "Do not silently overwrite a policy the brand already publishes", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-244/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-244.json" }, { "id": "POL-246", "title": "Export must carry a visible not-legal-advice disclaimer", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-246/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-246.json" }, { "id": "POL-247", "title": "Do not claim a generated document makes the brand compliant", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-247/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-247.json" }, { "id": "POL-248", "title": "Record who approved the document and when", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-248/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-248.json" }, { "id": "POL-249", "title": "A regulated vertical needs a warning that sector rules sit on top", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-249/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-249.json" }, { "id": "POL-250", "title": "A generated policy must not describe practices the site does not perform", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-250/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-250.json" }, { "id": "POL-251", "title": "Say that carriers, not CTIA, enforce the non-sharing language", "layer": "POLICY_PAGE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-251/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-251.json" }, { "id": "POL-252", "title": "A sole proprietor still needs a published policy", "layer": "POLICY_PAGE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/policy-page/pol-252/", "json": "https://ekas.io/rules/10dlc/policy-page/pol-252.json" }, { "id": "WEB-001", "title": "A brand website URL is required", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-001/", "json": "https://ekas.io/rules/10dlc/website/web-001.json" }, { "id": "WEB-004", "title": "The website value must fit the provider field limit", "layer": "WEBSITE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-004/", "json": "https://ekas.io/rules/10dlc/website/web-004.json" }, { "id": "WEB-006", "title": "The website should sit on a custom domain", "layer": "WEBSITE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-006/", "json": "https://ekas.io/rules/10dlc/website/web-006.json" }, { "id": "WEB-009", "title": "The website must resolve and return content", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-009/", "json": "https://ekas.io/rules/10dlc/website/web-009.json" }, { "id": "WEB-012", "title": "A parked or for-sale domain is not a website", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-012/", "json": "https://ekas.io/rules/10dlc/website/web-012.json" }, { "id": "WEB-013", "title": "A pre-launch placeholder is not a website", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-013/", "json": "https://ekas.io/rules/10dlc/website/web-013.json" }, { "id": "WEB-014", "title": "Staging, admin and internal hosts must not be the brand website", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-014/", "json": "https://ekas.io/rules/10dlc/website/web-014.json" }, { "id": "WEB-015", "title": "Pages the registration points at must not be broken", "layer": "WEBSITE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-015/", "json": "https://ekas.io/rules/10dlc/website/web-015.json" }, { "id": "WEB-016", "title": "The website must be machine-crawlable", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-016/", "json": "https://ekas.io/rules/10dlc/website/web-016.json" }, { "id": "WEB-017", "title": "The site must not be gated by geo, bot challenge or app wall", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-017/", "json": "https://ekas.io/rules/10dlc/website/web-017.json" }, { "id": "WEB-018", "title": "The site must be readable in English", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-018/", "json": "https://ekas.io/rules/10dlc/website/web-018.json" }, { "id": "WEB-019", "title": "The site must stay live for the whole vetting window, not just at submission", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-019/", "json": "https://ekas.io/rules/10dlc/website/web-019.json" }, { "id": "WEB-021", "title": "The site must not be behind a login or access wall", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-021/", "json": "https://ekas.io/rules/10dlc/website/web-021.json" }, { "id": "WEB-022", "title": "A login-gated product needs a public description page", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-022/", "json": "https://ekas.io/rules/10dlc/website/web-022.json" }, { "id": "WEB-024", "title": "The site must not look inauthentic", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-024/", "json": "https://ekas.io/rules/10dlc/website/web-024.json" }, { "id": "WEB-026", "title": "The site must look established rather than erected for the registration", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-026/", "json": "https://ekas.io/rules/10dlc/website/web-026.json" }, { "id": "WEB-027", "title": "The site must be more than a bare lead-capture form", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-027/", "json": "https://ekas.io/rules/10dlc/website/web-027.json" }, { "id": "WEB-028", "title": "A campaign landing page is not the brand website", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-028/", "json": "https://ekas.io/rules/10dlc/website/web-028.json" }, { "id": "WEB-030", "title": "E-commerce brands need a published catalog", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-030/", "json": "https://ekas.io/rules/10dlc/website/web-030.json" }, { "id": "WEB-031", "title": "The business name on the site must match the registered brand", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-031/", "json": "https://ekas.io/rules/10dlc/website/web-031.json" }, { "id": "WEB-032", "title": "The business name must be visible on the page, not only in the markup", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-032/", "json": "https://ekas.io/rules/10dlc/website/web-032.json" }, { "id": "WEB-034", "title": "The site must describe the business and the messaging programme", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-034/", "json": "https://ekas.io/rules/10dlc/website/web-034.json" }, { "id": "WEB-035", "title": "The reseller platform website must not stand in for the customer site", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-035/", "json": "https://ekas.io/rules/10dlc/website/web-035.json" }, { "id": "WEB-037", "title": "The site, the registered name and the registered address must agree", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-037/", "json": "https://ekas.io/rules/10dlc/website/web-037.json" }, { "id": "WEB-039", "title": "Contact details on the site must match the brand record", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-039/", "json": "https://ekas.io/rules/10dlc/website/web-039.json" }, { "id": "WEB-043", "title": "The site must have an About page and a Contact page", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-043/", "json": "https://ekas.io/rules/10dlc/website/web-043.json" }, { "id": "WEB-044", "title": "The footer should carry a phone number, an email and a street address", "layer": "WEBSITE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-044/", "json": "https://ekas.io/rules/10dlc/website/web-044.json" }, { "id": "WEB-045", "title": "A privacy policy must be reachable from the website", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-045/", "json": "https://ekas.io/rules/10dlc/website/web-045.json" }, { "id": "WEB-046", "title": "Terms must be reachable from the website", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-046/", "json": "https://ekas.io/rules/10dlc/website/web-046.json" }, { "id": "WEB-047", "title": "The site must show business contact information", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-047/", "json": "https://ekas.io/rules/10dlc/website/web-047.json" }, { "id": "WEB-054", "title": "A brand with a website must publish its policies as web pages, not as PDFs", "layer": "WEBSITE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-054/", "json": "https://ekas.io/rules/10dlc/website/web-054.json" }, { "id": "WEB-055", "title": "The site should describe the SMS programme", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-055/", "json": "https://ekas.io/rules/10dlc/website/web-055.json" }, { "id": "WEB-056", "title": "Opt-in and opt-out information must be clear on the site", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-056/", "json": "https://ekas.io/rules/10dlc/website/web-056.json" }, { "id": "WEB-057", "title": "Website content must be consistent with the declared use case", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-057/", "json": "https://ekas.io/rules/10dlc/website/web-057.json" }, { "id": "WEB-058", "title": "Website, description, flow and samples must identify one sender", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-058/", "json": "https://ekas.io/rules/10dlc/website/web-058.json" }, { "id": "WEB-059", "title": "The site referenced in the message flow must be the registered brand site", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-059/", "json": "https://ekas.io/rules/10dlc/website/web-059.json" }, { "id": "WEB-060", "title": "Declared attributes must be consistent with the crawled site", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-060/", "json": "https://ekas.io/rules/10dlc/website/web-060.json" }, { "id": "WEB-062", "title": "An undeclared additional use case must be surfaced", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-062/", "json": "https://ekas.io/rules/10dlc/website/web-062.json" }, { "id": "WEB-063", "title": "Charitable solicitation on the site forces the charity use case", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-063/", "json": "https://ekas.io/rules/10dlc/website/web-063.json" }, { "id": "WEB-064", "title": "Political content on the site forces the political use case", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-064/", "json": "https://ekas.io/rules/10dlc/website/web-064.json" }, { "id": "WEB-066", "title": "Lending content anywhere requires the direct-lending declaration", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-066/", "json": "https://ekas.io/rules/10dlc/website/web-066.json" }, { "id": "WEB-068", "title": "A cart-reminder programme must say so in the opt-in terms on the site", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-068/", "json": "https://ekas.io/rules/10dlc/website/web-068.json" }, { "id": "WEB-069", "title": "The described opt-in and the live opt-in must both pass, separately", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-069/", "json": "https://ekas.io/rules/10dlc/website/web-069.json" }, { "id": "WEB-070", "title": "The call to action described in the registration must exist on the site", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-070/", "json": "https://ekas.io/rules/10dlc/website/web-070.json" }, { "id": "WEB-072", "title": "A verbal-only programme should not point at a website with no consent surface", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-072/", "json": "https://ekas.io/rules/10dlc/website/web-072.json" }, { "id": "WEB-073", "title": "The brand website must serve a certificate that verifies", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-073/", "json": "https://ekas.io/rules/10dlc/website/web-073.json" }, { "id": "WEB-074", "title": "Pages must not load sub-resources over HTTP", "layer": "WEBSITE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-074/", "json": "https://ekas.io/rules/10dlc/website/web-074.json" }, { "id": "WEB-075", "title": "Submitted URLs must not redirect", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-075/", "json": "https://ekas.io/rules/10dlc/website/web-075.json" }, { "id": "WEB-077", "title": "The website must not redirect to an unrelated brand", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-077/", "json": "https://ekas.io/rules/10dlc/website/web-077.json" }, { "id": "WEB-079", "title": "A redirected URL is reviewed at its destination, not where it was submitted", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-079/", "json": "https://ekas.io/rules/10dlc/website/web-079.json" }, { "id": "WEB-081", "title": "A newly registered domain is scored as higher risk", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-081/", "json": "https://ekas.io/rules/10dlc/website/web-081.json" }, { "id": "WEB-083", "title": "Hosting shared with malicious neighbours is scored against the domain", "layer": "WEBSITE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-083/", "json": "https://ekas.io/rules/10dlc/website/web-083.json" }, { "id": "WEB-084", "title": "A lookalike domain is treated as a phishing signal", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-084/", "json": "https://ekas.io/rules/10dlc/website/web-084.json" }, { "id": "WEB-085", "title": "Adverse reputation on the domain blocks the brand", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-085/", "json": "https://ekas.io/rules/10dlc/website/web-085.json" }, { "id": "WEB-090", "title": "The message flow must deep-link the opt-in page, not the homepage", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-090/", "json": "https://ekas.io/rules/10dlc/website/web-090.json" }, { "id": "WEB-098", "title": "The QR landing page must be publicly reachable", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-098/", "json": "https://ekas.io/rules/10dlc/website/web-098.json" }, { "id": "WEB-101", "title": "The QR landing page must display the registered brand name", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-101/", "json": "https://ekas.io/rules/10dlc/website/web-101.json" }, { "id": "WEB-107", "title": "Age-restricted content on the site must sit behind a working age gate", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-107/", "json": "https://ekas.io/rules/10dlc/website/web-107.json" }, { "id": "WEB-109", "title": "The age gate must come before the restricted content, not after it", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-109/", "json": "https://ekas.io/rules/10dlc/website/web-109.json" }, { "id": "WEB-110", "title": "The age gate must not be trivially bypassable", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-110/", "json": "https://ekas.io/rules/10dlc/website/web-110.json" }, { "id": "WEB-111", "title": "Alcohol delivery must gate the ordering flow, not just a splash page", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-111/", "json": "https://ekas.io/rules/10dlc/website/web-111.json" }, { "id": "WEB-112", "title": "An alcohol age gate must enforce 21, not 18", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-112/", "json": "https://ekas.io/rules/10dlc/website/web-112.json" }, { "id": "WEB-115", "title": "A landing page reached from a message must publish a postal address", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-115/", "json": "https://ekas.io/rules/10dlc/website/web-115.json" }, { "id": "WEB-116", "title": "A landing page that collects personal information must publish a privacy policy", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-116/", "json": "https://ekas.io/rules/10dlc/website/web-116.json" }, { "id": "WEB-119", "title": "The whole site must be screened for prohibited content, not just the landing page", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-119/", "json": "https://ekas.io/rules/10dlc/website/web-119.json" }, { "id": "WEB-122", "title": "No adult content on the site or any page it links to", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-122/", "json": "https://ekas.io/rules/10dlc/website/web-122.json" }, { "id": "WEB-123", "title": "No hate-group brand", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-123/", "json": "https://ekas.io/rules/10dlc/website/web-123.json" }, { "id": "WEB-124", "title": "No advertising that ridicules a protected group or trivialises an atrocity", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-124/", "json": "https://ekas.io/rules/10dlc/website/web-124.json" }, { "id": "WEB-125", "title": "No graphic violence on the linked site", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-125/", "json": "https://ekas.io/rules/10dlc/website/web-125.json" }, { "id": "WEB-126", "title": "No firearms, ammunition or explosives sales on the site", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-126/", "json": "https://ekas.io/rules/10dlc/website/web-126.json" }, { "id": "WEB-127", "title": "No tobacco or vape product content on the site", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-127/", "json": "https://ekas.io/rules/10dlc/website/web-127.json" }, { "id": "WEB-128", "title": "No cannabis, CBD, hemp or kratom content anywhere on the site", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-128/", "json": "https://ekas.io/rules/10dlc/website/web-128.json" }, { "id": "WEB-129", "title": "No gambling content on the site", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-129/", "json": "https://ekas.io/rules/10dlc/website/web-129.json" }, { "id": "WEB-130", "title": "No high-risk financial services on the site", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-130/", "json": "https://ekas.io/rules/10dlc/website/web-130.json" }, { "id": "WEB-131", "title": "No lead-generation, affiliate-marketing or SEO-services content on the site", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-131/", "json": "https://ekas.io/rules/10dlc/website/web-131.json" }, { "id": "WEB-133", "title": "Sweepstakes content on the site must be registered as sweepstakes", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-133/", "json": "https://ekas.io/rules/10dlc/website/web-133.json" }, { "id": "WEB-134", "title": "No multilevel-marketing content on the site", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-134/", "json": "https://ekas.io/rules/10dlc/website/web-134.json" }, { "id": "WEB-135", "title": "No site impersonating another service to collect credentials", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-135/", "json": "https://ekas.io/rules/10dlc/website/web-135.json" }, { "id": "WEB-136", "title": "No malware or insecure downloads served from the site", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-136/", "json": "https://ekas.io/rules/10dlc/website/web-136.json" }, { "id": "WEB-137", "title": "No deceptive marketing claims on the site", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-137/", "json": "https://ekas.io/rules/10dlc/website/web-137.json" }, { "id": "WEB-139", "title": "No counterfeit goods or falsified documents sold on the site", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-139/", "json": "https://ekas.io/rules/10dlc/website/web-139.json" }, { "id": "WEB-140", "title": "No law-evasion or questionable-legality products in the catalog", "layer": "WEBSITE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-140/", "json": "https://ekas.io/rules/10dlc/website/web-140.json" }, { "id": "WEB-141", "title": "No infringing content on the site", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-141/", "json": "https://ekas.io/rules/10dlc/website/web-141.json" }, { "id": "WEB-142", "title": "A storefront catalog must be screened for SHAFT merchandise before submitting through a strict platform", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-142/", "json": "https://ekas.io/rules/10dlc/website/web-142.json" }, { "id": "WEB-143", "title": "Affiliate marketing plus lending on the site is a harder rejection than either alone", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-143/", "json": "https://ekas.io/rules/10dlc/website/web-143.json" }, { "id": "WEB-145", "title": "A business social profile can stand in where no website exists", "layer": "WEBSITE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-145/", "json": "https://ekas.io/rules/10dlc/website/web-145.json" }, { "id": "WEB-146", "title": "A substituted profile must be a business page, not a personal one", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-146/", "json": "https://ekas.io/rules/10dlc/website/web-146.json" }, { "id": "WEB-147", "title": "A social profile must not stand in for a website the brand has", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-147/", "json": "https://ekas.io/rules/10dlc/website/web-147.json" }, { "id": "WEB-148", "title": "The profile substitute is for small businesses without an established site", "layer": "WEBSITE", "severity": "MEDIUM", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-148/", "json": "https://ekas.io/rules/10dlc/website/web-148.json" }, { "id": "WEB-152", "title": "A sole proprietor site must not present as a registered company", "layer": "WEBSITE", "severity": "HIGH", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-152/", "json": "https://ekas.io/rules/10dlc/website/web-152.json" }, { "id": "WEB-153", "title": "A charity campaign must supply both its own site and an accreditation listing", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-153/", "json": "https://ekas.io/rules/10dlc/website/web-153.json" }, { "id": "WEB-154", "title": "A political campaign must supply a resolving organisation website", "layer": "WEBSITE", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/website/web-154/", "json": "https://ekas.io/rules/10dlc/website/web-154.json" }, { "id": "WEB-157", "title": "A changed domain must be updated on the brand record", "layer": "WEBSITE", "severity": "MEDIUM", "phase": "post", "url": "https://ekas.io/rules/10dlc/website/web-157/", "json": "https://ekas.io/rules/10dlc/website/web-157.json" }, { "id": "XBC-001", "title": "Sole proprietor brands may only run the sole proprietor use case", "layer": "CROSS", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/cross/xbc-001/", "json": "https://ekas.io/rules/10dlc/cross/xbc-001.json" }, { "id": "XBC-002", "title": "Charity use case requires a verified 501(c)(3) non-profit brand", "layer": "CROSS", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/cross/xbc-002/", "json": "https://ekas.io/rules/10dlc/cross/xbc-002.json" }, { "id": "XBC-003", "title": "Political use case requires a non-profit brand with political vetting", "layer": "CROSS", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/cross/xbc-003/", "json": "https://ekas.io/rules/10dlc/cross/xbc-003.json" }, { "id": "XBC-004", "title": "Emergency and public-safety use cases exclude sole proprietors", "layer": "CROSS", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/cross/xbc-004/", "json": "https://ekas.io/rules/10dlc/cross/xbc-004.json" }, { "id": "XBC-005", "title": "Sole proprietor brand and campaign both require a reference ID", "layer": "CROSS", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/cross/xbc-005/", "json": "https://ekas.io/rules/10dlc/cross/xbc-005.json" }, { "id": "XBC-006", "title": "The brand must be verified before its campaign is submitted", "layer": "CROSS", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/cross/xbc-006/", "json": "https://ekas.io/rules/10dlc/cross/xbc-006.json" }, { "id": "XBC-007", "title": "A public company must finish two-factor identity before any campaign", "layer": "CROSS", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/cross/xbc-007/", "json": "https://ekas.io/rules/10dlc/cross/xbc-007.json" }, { "id": "XBC-008", "title": "A sole proprietor gets one campaign and one number", "layer": "CROSS", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/cross/xbc-008/", "json": "https://ekas.io/rules/10dlc/cross/xbc-008.json" }, { "id": "XBC-010", "title": "Every sample message must identify the registered brand", "layer": "CROSS", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/cross/xbc-010/", "json": "https://ekas.io/rules/10dlc/cross/xbc-010.json" }, { "id": "XBC-011", "title": "Opt-in description must carry the registered brand name", "layer": "CROSS", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/cross/xbc-011/", "json": "https://ekas.io/rules/10dlc/cross/xbc-011.json" }, { "id": "XBC-012", "title": "HELP reply must identify the brand", "layer": "CROSS", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/cross/xbc-012/", "json": "https://ekas.io/rules/10dlc/cross/xbc-012.json" }, { "id": "XBC-013", "title": "Brand, website and campaign content must describe the same business", "layer": "CROSS", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/cross/xbc-013/", "json": "https://ekas.io/rules/10dlc/cross/xbc-013.json" }, { "id": "XBC-014", "title": "The description must name the registered business", "layer": "CROSS", "severity": "BLOCKING", "phase": "approval", "url": "https://ekas.io/rules/10dlc/cross/xbc-014/", "json": "https://ekas.io/rules/10dlc/cross/xbc-014.json" } ] }