{
  "id": "MSG-034",
  "slug": "msg-034",
  "title": "Samples must not be framed as test, demo or machine-to-machine traffic",
  "statement": "Sample messages and the campaign description must describe real messages sent to real subscribers, not test traffic, demonstrations, or machine-to-machine signalling.",
  "rationale": "10DLC is a production registration: the throughput and the trust that come with it are granted on the basis that a person receives each message and consented to it, so a campaign that says it is for testing is asking for a production route to carry something that is not production traffic. Developers land here honestly, registering during integration with exactly the samples their test harness sends — and reviewers cannot tell that from a sender who intends to keep the campaign in test framing indefinitely, so they refuse it.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.sample[] + campaign.description",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "AWS"
  ],
  "codes": [
    {
      "provider": "AWS",
      "code": "CAMPAIGN_NON_COMPLIANT_CONTENT_NON_SUBSCRIBER",
      "remediable": true
    },
    {
      "provider": "AWS",
      "code": "NON_COMPLIANT_USE_CASE",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Replace the samples with the messages the campaign will send once it is live, and rewrite the description so it names the real audience and what they will receive. Done when nothing in the submission would still be true if the word \"test\" were the point — a reviewer should not be able to tell you registered during integration.",
  "example": "Acme Coffee: your order #4471 is ready for pickup at our Mission St store until 6pm today. Reply STOP to opt out, HELP for help.",
  "pitfalls": [
    "Registering a throwaway campaign to test the integration and a real one later does not work either — the test campaign is refused on this rule, so the integration has nothing to test against."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-034/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-034.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}