{
  "id": "MSG-038",
  "slug": "msg-038",
  "title": "A registered domain can substitute for the brand name in a sample",
  "statement": "Where a sample does not carry the brand name, the brand's registered domain appearing in the message can satisfy sender identification.",
  "rationale": "Sender identification exists so the recipient knows who is texting them, and a link to acmecoffee.com does that as well as the words \"Acme Coffee\". Recording this explicitly prevents the brand-name check from producing false failures on messages that are perfectly identifiable.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.sample[] + brand.website",
  "severity": "MEDIUM",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Prefer the brand name at the start of the message. Where space is genuinely tight, a link to the registered domain identifies the sender acceptably.",
  "example": "Order ready for pickup: https://acmecoffee.com/o/4471 Reply STOP to opt out.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-038/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-038.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}