{
  "id": "MSG-045",
  "slug": "msg-045",
  "title": "Samples must not impersonate another organisation",
  "statement": "Sample messages must not impersonate or misrepresent another business, bank, government agency, or technology company.",
  "rationale": "Impersonation is a Severity-0 finding that stops all messaging on the programme, and it attracts per-message violation fees rather than a rejection you can fix. It is also the category carriers escalate fastest, because it maps directly onto fraud.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.sample[] + campaign.description",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "CTIA",
    "T-Mobile",
    "Twilio",
    "TCR",
    "FTC"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove any content implying you are, or are authorised by, another organisation. Send only under your own registered brand identity.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-045/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-045.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}