{
  "id": "MSG-046",
  "slug": "msg-046",
  "title": "Samples must be consistent with the brand website",
  "statement": "Sample messages must describe a business consistent with what the brand website shows.",
  "rationale": "Reviewers read the samples with the website open, and a mismatch is the signature of a registration assembled from someone else's business. It is also how an undeclared use case gets discovered.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.sample[] + brand website",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "AWS",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Rewrite the samples to describe the products, services and locations the website actually shows.",
  "example": "Website sells coffee subscriptions → samples reference orders, roasts and store events.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-046/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-046.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}