# MSG-046 — Samples must be consistent with the brand website

> Sample messages must describe a business consistent with what the brand website shows.

- **Rule ID:** MSG-046
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.sample[] + brand website`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** TCR, Twilio, AWS, Bandwidth
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-046/

## Why this rule exists

Reviewers read the samples with the website open, and a mismatch is the signature of a registration assembled from someone else's business. It is also how an undeclared use case gets discovered.

## How to fix it

Rewrite the samples to describe the products, services and locations the website actually shows.

## Example of a compliant value

```text
Website sells coffee subscriptions → samples reference orders, roasts and store events.
```