{
  "id": "MSG-056",
  "slug": "msg-056",
  "title": "A no-reply route must disclose that replies are not received",
  "statement": "Where the sending route cannot receive inbound texts, every message must clearly disclose that replies are not monitored.",
  "rationale": "Telling a consumer to \"reply STOP\" on a route that discards inbound messages is worse than saying nothing: they believe they have opted out and keep receiving messages. If replies genuinely cannot be received, the opt-out route must be stated some other way.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "FCC"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Use a route that receives replies. If you genuinely cannot, disclose it in every message and give a working alternative opt-out route.",
  "example": "Acme Coffee: your order is ready. This number does not receive replies — manage texts at https://acmecoffee.com/sms-preferences",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-056/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-056.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}