{
  "id": "MSG-060",
  "slug": "msg-060",
  "title": "The opt-in confirmation must be the first message sent",
  "statement": "The confirmation must precede any other messaging to a newly opted-in consumer.",
  "rationale": "Leading with marketing to someone who has just given a number, before confirming what they joined, inverts the relationship the confirmation exists to establish. CTIA sequences it deliberately: acknowledge first, then send.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.message_flow + campaign.optin_message",
  "severity": "HIGH",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Sequence the confirmation ahead of any campaign content in your automation, and describe that ordering in the message flow.",
  "example": "On opt-in we immediately send the confirmation; campaign content begins with the next scheduled send.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-060/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-060.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}