{
  "id": "MSG-063",
  "slug": "msg-063",
  "title": "Opt-in confirmation must disclose message frequency",
  "statement": "The confirmation must state how often messages will arrive.",
  "rationale": "CTIA requires frequency in the confirmation specifically, and it is the disclosure most often present at the web opt-in and missing from the confirmation. It sets the expectation that determines whether the third message of the week reads as service or spam.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.optin_message",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "TCR",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add a frequency statement, matching whatever you promised at the opt-in.",
  "example": "Msg frequency varies.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-063/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-063.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}