{
  "id": "MSG-064",
  "slug": "msg-064",
  "title": "Opt-in confirmation must carry the rates disclosure",
  "statement": "The confirmation must state that message and data rates may apply.",
  "rationale": "The consumer may be billed per message by their carrier, and the confirmation is the first point at which they could act on that knowledge. It is a mechanically-checked element, so its absence is caught reliably.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.optin_message",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "TCR",
    "Bandwidth",
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add \"Msg & data rates may apply.\" to the confirmation. Keep it even when tight on characters — it is mechanically checked, and dropping it is a certain finding while shortening the marketing copy is free.",
  "example": "Msg & data rates may apply.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-064/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-064.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}