{
  "id": "MSG-065",
  "slug": "msg-065",
  "title": "Opt-in confirmation must carry HELP instructions",
  "statement": "The confirmation must tell the consumer how to get help or give a support contact.",
  "rationale": "The confirmation arrives from a number the consumer has never seen before, so it is exactly the moment they may want to check who is texting them. Giving the HELP route here closes that loop before it becomes a complaint.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.optin_message",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add \"Reply HELP for help\" or a direct support contact to the confirmation.",
  "example": "Reply HELP for help, STOP to cancel.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-065/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-065.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}