{
  "id": "MSG-074",
  "slug": "msg-074",
  "title": "HELP response must give a real support contact",
  "statement": "The HELP reply must contain at least one support contact — a phone number, an email address, or a support URL.",
  "rationale": "CTIA requires help routes not to be dead ends. A reply naming the brand but offering no way to reach it satisfies the letter of \"respond to HELP\" while failing its entire purpose, and it is a named Severity-2 audit finding.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.help_message",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Add a monitored support email, a phone number that is answered, or a support page URL on the brand domain.",
  "example": "Acme Coffee: for help email support@acmecoffee.com or call 415-555-0134. Reply STOP to unsubscribe.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-074/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-074.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}