{
  "id": "MSG-081",
  "slug": "msg-081",
  "title": "STOP confirmation must name the brand or programme",
  "statement": "The opt-out confirmation must contain the registered brand or programme name.",
  "rationale": "A consumer who unsubscribes from several programmes needs to know which one just stopped. An anonymous confirmation leaves them unsure whether the right subscription ended, which produces a second opt-out attempt or a complaint.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.optout_message",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Start the opt-out confirmation with the brand or programme name, so a consumer unsubscribing from several programmes knows which one just ended.",
  "example": "Acme Coffee Rewards: you have been unsubscribed and will receive no further messages.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-081/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-081.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}